What's Happening Now
EXHIBITORLIVE 2026 - Tampa, Florida
Register Today and Save $400
eTrak University-Affiliated Online Learning
Registration is Open!
Reach Marketing Professionals Ready to Buy
Exhibit at EXHIBITORLIVE

Sizzle Awards


Punching Up Fan Engagement


Renowned anime streaming service Crunchyroll capitalized on fan sentiment to "put bodies in motion for a unique training arc" with an exclusive series of fitness classes that had a lasting promotional impact. >> full story

Gaming the System


By pairing classic arcade gaming with modern cybersecurity solutions, Cisco Systems Inc. not only captivates C-level attendees but also attracts 138 C-level participants, exceeding engagement goals by 8 percent, and surpassing on-site meeting objectives by a staggering 453 percent. >> full story

The Data Awakens


Leidos achieved hyperspace-level success at HIMSS 2024, with a 221 percent increase in private meetings. The company's AI-powered vision system and immersive tech turned the booth into a true Jedi training ground for cutting-edge healthcare solutions. >> full story

Worked Like a Farm


Organic Valley bets the farm on a marketing program that milks Natural Products Expo West for all it's worth, reaping a 132-percent increase in in-booth meetings and a 38-percent boost in leads. >> full story

EXHIBITOR Magazine's 27th Annual Sizzle Awards


Savvy event marketers know it's more effective to go after buyers' hearts than wallets. That's what the sizzle is all about. Not the product, rather the emotion the product invokes. >> full story

Bourbon Legend


Building a private lair from the days of Al Capone for its first-ever VIP promotion, Material Handling Systems Inc. pours on 150-proof results, with 35 percent more leads and 160 percent more media interviews. >> full story

Hitting All the Right Notes


Capitalizing on momentum built by a major motion picture release from one of the biggest franchises in anime, Crunchyroll draws 17,000 attendees to two concerts in San Diego for Comic-Con International. >> full story

Call of the Wild


More than 93 percent of LA Auto Show attendees answer Subaru of America Inc.'s call and discover a Cave of Wonders that tells the magical story of the National Park Foundation's largest corporate sponsor. >> full story

EXHIBITOR Magazine's 26th Annual Sizzle Awards


Recognizing the world's best trade show exhibit promotions. >> full story

EXHIBITOR Magazine's 25th Annual Sizzle Awards


Recognizing the world's best trade show exhibit promotions. >> full story

Fire and Ice


Dräger Inc. springs at the opportunity to secure a second, highly visible booth at a vital show and uses a clever passport strategy to drive traffic to its product demos, resulting in three times the lead counts compared to its previous outing. >> full story

GE Appliances' Smart Strategy


Tasked with launching a line of Alexa-enabled washers and dryers, marketers at GE Appliances unleash a trio of tactics, including a traffic-building flash mob and a virtual-reality product demo, that result in a benchmark-busting exhibit. >> full story

A Food Awakening


Tattooed Chef Inc. takes an artisanal approach to its first-ever trade show with a multicourse marketing campaign that serves up a feast of more than 100 qualified leads. >> full story

EXHIBITOR Magazine's 24th Annual Sizzle Awards


Recognizing the world's best trade show exhibit promotions. >> full story

Health Care Gets a Lyft


Having outgrown its turnkey kiosk at HLTH, Lyft Business decides to boost its presence and visibility through an integrated campaign featuring more sponsorships, a larger exhibit, and a VIP spa experience that lands two massive contracts and generates new sales opportunities. >> full story

Creative Dimensions' Hollywood Ending


With the show-floor premiere of its promotional film cancelled by COVID-19, Creative Dimensions Inc. switches to a digital strategy that nets more than $250,000 in new business. >> full story

Ground Rules!


To generate awareness for its natural products and soil-regeneration initiatives, General Mills Inc. breaks ground on an educational exhibit strategy that helps it harvest 200 percent more media articles than marketers hoped. >> full story

Bravocado


To maintain its status as an industry innovator and generate a bumper crop of traffic, Avocados From Mexico refits a shipping container it used for a previous traffic builder and turns it into a fresh activation that attracts 12 percent more attendees than the previous year. >> full story

Show and Sell


Faced with demonstrating a product for police vehicles that normally remains invisible, Federal Signal Corp. arrests attendees' attention with a transparent car, and in the process captures a 60-percent jump in sales leads. >> full story

The Breakfast Club


GE Appliances drums up interest in a utilitarian product with a nearly invisible differentiator by hosting a VIP breakfast and staging an ingeniously apropos percussive performance. >> full story

Down and Dirty


To drive exhibit traffic, K-Tec Earthmovers Inc. uses sensory-based activations and social-media tactics that help the firm exceed its attendance and lead goals and score a 100-percent return on investment with a single sale. >> full story

Vets' Best Friend


Zoetis Inc. doubles engagement by taking vets for a walk through a park-like setting filled with its expanded portfolio of products. >> full story

EXHIBITOR Magazine's 23rd Annual Sizzle Awards


Recognizing the world's best trade show exhibit promotions. >> full story

Tasteful Planning


Exhibitus Inc. demonstrates how its holistic approach to face-to-face marketing means less stress and more success for clients by using an integrated campaign that attracts attention, increases qualified leads, and generates enough business to pay for itself more than six times over. >> full story

Travel Guides


Playing to attendees' wanderlust, Derse Inc. incorporates travel-themed imagery and a Moroccan-style spice bazaar into its promotional campaign and returns home with 130 new qualified leads. >> full story

EXHIBITOR Magazine's 22nd Annual Sizzle Awards


Recognizing the world's best trade show exhibit promotions. >> full story

Face-to-Farm Marketing


Using a live feed, the Organic Valley brand puts attendees face to face with remote, rural farmers. Going head to head with massive competitors' activations, the tactic boosts leads by more than 215 percent. >> full story

How GE Appliances Redesigned its Engagement Strategy


GE Appliances develops an engaging in-booth activity that stirs up 121 million social-media impressions and increases leads by nearly 20 percent. >> full story

Hill's Multipart Product Launch


Hill's Pet Nutrition Inc. uses a big-time sweepstakes, show sponsorships, and a furry photo op to unleash its Hill's to Home delivery service, netting 1,554 on-site sign-ups and almost 2 million media impressions. >> full story

Sand and Deliver


Hoping to improve product awareness and bolster booth traffic, the Amerimix brand of preblended mortar devises a data-driven integrated program that bests the previous year's lead count by 156 percent and doubles its goal for total impressions. >> full story

Old Dog, New Tricks


Idexx Laboratories Inc. unleashes a slew of marketing tactics at the Western Veterinary Conference - everything from augmented reality to chocolate dog poop - and tops its sales goal by nearly 200 percent. >> full story

Universal Audio's Hearing Test


Universal Audio Inc. reinvents its brand story and creates an immersive product-testing experience that generates 15 percent more leads and engages attendees for an average of 30 minutes. >> full story

Man and Machine


A pingpong-playing robot helps Omron Corp. attract more than 100 press visits and amass 3.8 billion earned media impressions during the Japanese company's North American debut at the International Consumer Electronics Show. >> full story

EXHIBITOR Magazine's 21st Annual Sizzle Awards


Honoring red-hot trade show exhibit promotions. >> full story

How to Win Followers and Influence People


By aligning its Instagram launch with the 2018 International Builders' Show, Huber Engineered Woods LLC acquires 1,000 new social-media followers. >> full story

Show and Intel


Intel Corp. brings its technology to life through an exhibit filled with interactive experiences that attract 85 percent of 170,000 attendees at the International Consumer Electronics Show. >> full story

Personal Space


Using a personality-assessment activity, Mirror Show Management Inc. wins over VIP prospects, surpassing its qualified lead goals by 340 percent. >> full story

The Great Escape


American Express Open traps attendees at the International Consumer Electronics Show - and earns a 17-percent increase in engagements and a 29-percent jump in credit-card applications. >> full story

EXHIBITOR Magazine's 20th Annual Sizzle Awards


Honoring red-hot trade show exhibit promotions. >> full story

Fast Food


To promote avocados and strengthen its position as an industry innovator, Avocados From Mexico creates an in-booth avocado vending machine that captivates attendees for an average of almost five minutes and draws 40 percent more booth traffic than the previous year. >> full story

Audible's Sound Idea


Audible Inc. captures New York Comic Con attendees' attention with a gamified exhibit that generates 8 million social-media impressions and a 90-percent increase in booth visitors. >> full story

Orange Ambush


Jacobsen, a Textron Innovations Inc. company, increases leads by 36 percent using a passport strategy, the lure of a free lunch, and a trio of exhibits at the Golf Industry Show. >> full story

The Savory Smell of Success


Micron Technology Inc. combines the power of scent and the allure of cured pork to attract its target audience, increase sales leads, and ignite a social-media firestorm -- all on a prosciutto-thin budget. >> full story

Once Upon a Time at EXHIBITORLIVE


Impact XM spins a tantalizing tale for EXHIBITORLive attendees, with cootie catchers, customized presentations, and a nighttime event high above Las Vegas, ending the show happily ever after with $1.6 million in new business. >> full story

Table Talk


To foster client relationships and establish itself as a consultative strategic-marketing agency, Derse Inc. devises an integrated program that pairs a communal table with customized wine tastings -- and squeezes out $6.5 million in potential business in the process. >> full story

EXHIBITOR Magazine's 19th Annual Sizzle Awards


Honoring the world's best red-hot trade show exhibit promotions. >> full story

Mission to Mars


The Institute of Electrical and Electronics Engineers creates an out-of-this-world virtual-reality experience and surpasses participant goals by 69 percent. >> full story

Letter Opener


Derse Inc. eschews mass marketing and employs the power of personalization and the handwritten word, appealing to an increasingly desensitized demographic and doubling its number of qualified leads. >> full story

Automatic Transmission


Nissan Motor Co. Ltd. fuses mobile and RFID technology to create an interactive exhibit experience that fuels an 80-percent increase in dwell time and jumpstarts approval ratings by 15 percent. >> full story

EXHIBITOR Magazine's 18th Annual Sizzle Awards


Honoring the world's best red-hot trade show exhibit promotions. >> full story

Mugging for Attention


MG Design Associates Inc. overcomes a less-than-ideal booth space with a multifaceted coffeehouse-themed promotional campaign that builds buzz, boosts brand awareness, and increases leads by 24 percent. >> full story

Connect the Docs


To relay a connectivity message about its new product, Siemens Healthcare Health Services devises a one-off presentation featuring a wall of integrated iPads. The aisle-side attention getter exceeds press-mention and key-target lead goals by 43 and 100 percent, respectively. >> full story

Intel's Main Event


Intel Corp. fosters meaningful engagements with 84 percent of show attendees by staging a series of in-booth presentations ranging from panel discussions and unexpected orations to easily shared product demonstrations and even an unusual fashion show. >> full story

EXHIBITOR Magazine's 17th Annual Sizzle Awards


Honoring red-hot trade show exhibit promotions. >> full story

Musical Genius


Global Experience Specialists Inc. creates the perfect blend of art and science to strike a chord with attendees, boosting leads by 328 percent and scoring 500 new fans and followers. >> full story

The Silent Treatment


Polk Audio makes a big noise with a quiet booth and live music, compiling a 36-percent spike in product demos, a 32-percent jump in email addresses collected, and nearly 58 million media impressions generated. >> full story

Star Search


American Express Open, the small-business division of American Express Co., takes a reality-show-style competition to two events in vastly different industries, boosting card applications and generating nearly 5 million potential social-media impressions. >> full story

Deli Meet


To support a shift in corporate positioning, Gilson Graphics uses a submarine-style sandwich as a metaphor for the company and a symbolic image for its integrated program at GlobalShop. The tactic stacks up 137 percent more leads than the previous year. >> full story

Sweet Talk


To build brand recognition at EXHIBITOR2014, Deckel & Moneypenny Exhibits pairs an acerbic ad campaign with a sweet cupcake-decorating activity that leads to more than 134,000 brand impressions. >> full story

Food for Thought


Using sweet treats, a product-based game, show-floor education, and a branded food truck, American Express Open, the small-business division of American Express Co., drives its way to a 27-percent increase in credit-card applications and 3.6 million Twitter impressions. >> full story

Homeward Bound


To launch its new line of weight-management food, Hill's Pet Nutrition Inc. pairs a simple key message with a memorable exhibit, resulting in a 97-percent message-recall rate. >> full story

Hot or Not


Arizant Healthcare Inc. promotes its temperature-monitoring technology with a mix of feverish imagery, kaleidoscopic "morphsuits," and a cool couture gown, racking up 175 leads and a 700-percent increase in website activity. >> full story

Drawing a Crowd


Playing off the intrigue associated with the creative process, EWI Worldwide draws up an in-booth graphic-recording activity and accompanying integrated campaign, ultimately crafting a marketing masterpiece that generates 50 percent more leads than expected. >> full story

EXHIBITOR Magazine's 16th Annual Sizzle Awards


Honoring red-hot trade show exhibit promotions. >> full story

Rock of Gauges


By turning water heaters into band members and inviting attendees to live out their rock-star fantasies, Grand Hall USA creates an exhibit program that doubles its lead count and proves that it's only rock-'n'-roll, but they like it. >> full story

Granny Game Plan


First-time exhibitor Good Old Games Ltd. adopts a granny-centric exhibit strategy for the PAX Prime show. >> full story

Ducks Unlimited


Wells Fargo Home Mortgage uses a flock of rubber duckies for an integrated program that features a series of engaging in-booth games and big-ticket giveaways. >> full story

EXHIBITOR Magazine's 15th Annual Sizzle Awards


Honoring red-hot trade show exhibit promotions. >> full story

How to Train Your Dragons


To launch a new supplement for "Dungeons and Dragons," Wizards of the Coast LLC conjures a social-media based scavenger hunt that leads to a whopping 28 million media impressions. >> full story

Field of Dreams


OrthoBanc LLC's comprehensive baseball-themed campaign hits a grand slam with attendees and increases show-related sales by more than 100 percent. >> full story

Intel's Intelligent Design


Inspired by the famed Burning Man festival, Intel Corp. builds a community - and a robot - to generate show-wide awareness at its annual developer forum. >> full story

Agent Orange


A punchy, orange-themed promotional campaign appeals to Mindbody Inc.'s target market and generates a juicy 196-percent lead increase. >> full story

EXHIBITOR Magazine's 14th Annual Sizzle Awards


Honoring innovative red-hot trade show exhibit promotions. >> full story

Get a Clue


An integrated program inspired by a popular mystery-themed board game helps MG Design Associates Corp. educate attendees about the exhibit-marketing applications of various technologies and surpass its RFP goal by 33 percent. >> full story

Comfort Suites


Derse Inc. coaxes attendees out of their comfort zones with an experiential exhibit that garners a 19-percent increase in leads and $750,000 in revenue. >> full story

Foul Balls


Tripwire Inc. pairs a plethora of ping-pong balls with an exciting in-booth activity to increase brand awareness at VMworld. The playful, award-winning approach triples the company's all-time highest lead total. >> full story

Invisible Inc.


To stand out at the uber-competitive RSA Conference, ForeScout Technologies Inc. masterminds a clever T-shirt giveaway and in-booth presentation, scoring 100-percent more leads than expected. >> full story

EXHIBITOR Magazine's 13th Annual Sizzle Awards


Honoring five red-hot trade show exhibit promotions. >> full story

Balancing Act


Striking a balance between entertainment and education, Procter & Gamble Pet Care's exhibit program keeps attendees engaged for upwards of 20 minutes and generates 1,619 new leads for the company. >> full story

Mail Enhancement


Precision Dynamics Corp.'s direct-mail campaign gives attendees a chance to test its RFID-enabled products for themselves and nets an increase in leads despite a double-digit dip in show attendance. >> full story

The Theory of Evolution


3D Exhibits Inc. creates an evolution-themed, social-media-infused integrated program that propagates a Twitter following and a 24-percent increase in qualified leads. >> full story

MG Design Gets Fresh


Green materials and interactive technology merge in MG Design Associates Inc.'s booth. Dubbed the Fresh Ideas Marketplace, the exhibit produces a 52-percent increase in leads and seven RFPs. >> full story

Shrink for Yourself


Deckel & Moneypenny Exhibits uses an in-booth Shrinky Dinks activity and post-show mailers to prove smaller can indeed be better. >> full story

Fighting Words


To generate show-wide awareness at Interop Las Vegas, Lorna Pierno, Xirrus Inc.'s director of marketing programs, delivers a prizewinning boxing-themed program that brings in $1 million in show-related sales. >> full story

Rebel Sell


Switch: Liberate Your Brand fights with the tactics of guerrilla marketing - and the look of guerrilla warfare - and beats its goal for new prospects by more than 25 percent. >> full story

Demo Day Camp


West, a Thomson Reuters business, uses a whimsical summer-camp theme to lure elusive law librarians to its booth and conduct a record 4,081 product demos, almost 18 percent more than the previous year. >> full story

The Brown-Bag Booth


Faced with a 50-percent budget decrease and forced to re-evaluate its presence at EXHIBITOR2009, Kubik Inc. burns its original plan and MacGyvers an integrated program that exceeds lead-generation goals by 145 percent. >> full story

Cisco Defends Its Realm


With a slashed budget and downsized booth space at the 2009 RSA Conference, Cisco Systems Inc. conjures up a quartet of superheroes to help save the day. >> full story

Branding Irons


Vifor International Inc. introduces an injectable iron therapy and demonstrates its benefits to more than 2,000 liver specialists with a lighthearted, yet educational, activity. >> full story

The Perfect Storm


To make a splash with its hurricane-proof windows, Veka Inc. brews up a storm and funnels nearly 3,000 attendees through its experiential demo. >> full story

Marketplace

Find It

The Buyer's Guide to Trade Show Exhibiting