What do a Texas-style icehouse, a rapping emcee swapping quips with an Alexa-enabled washing machine, and an analog landline phone set to perpetual voicemail have in common? They're all fundamental components of the three inspired trade show exhibit promotions, explored in depth on the following pages, that received top honors in this year's Sizzle Awards.

This year's competition was open to trade show exhibit promotions launched between April 21, 2019, and April 21, 2022. Submissions were required to include measurable, numeric objectives and results. An independent panel of multidisciplinary marketing experts scored submissions based on each entry's goals and results, along with each project's level of creativity and innovation. For more information on the Sizzle Awards, visit www.ExhibitorOnline.com/Awards/Sizzle.

THE WINNERS Fire and Ice Dräger Inc. GE Appliances' Smart Strategy GE Appliances A Food Awakening Tattooed Chef Inc. 2022 JUDGES Bill Bissmeyer vice president of operations and business development, Performance Marketing Group, Noblesville, IN Michael Chrystal CEO and owner, Forum Your Brand Builder GmbH, Solingen, Germany Chris Fredericksen chief creative officer, Pinnacle Exhibits Inc., Hillsboro, OR Heather Pilcher, CMP, CSEP CEO and executive producer, Blue Spark Event Design Inc., Orlando, FL Vanessa Schultz, CTSM senior director of brand experience, Seer Inc., Redwood City, CA Jaclyn Vann, CAE senior account executive, CSG Creative, Alexandria, VA Jason Vickers senior manager of trade show operations, Verizon Business, Huntsville, AL