University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
CTSM Candidates

CTSM Required Sessions currently offered through eTrak. See Sessions for a complete list of sessions.

Session
Title
Date
1008R
How to Measure the Value of Trade Show Participation Part I: Basic Concepts
1009R
How to Measure the Value of Trade Show Participation Part II: Practical Application
2003R
The Nuts and Bolts of Budgeting for Results
2072R
How To Train Your Booth Staff: A Three-Step Process for Inspiring and Firing Up Your Booth Staff
2101R
Show Ready: Your Guide to Trade Show Operations
2105R
From Chaos to Control: Project Management Best Practices to Ensure Success
2107R
Select the Right Trade Shows to Maximize Your Portfolio
3006R
Multi-Channel Marketing Strategies for Your Live Events and Trade Shows
3011R
How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
3015R
Integrated Marketing Communications
3048R
Sales and Marketing Alignment: How to Get - and Stay - on the Same Page
3050R
Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
4005R
Conversations That Matter: Know Precisely What to Say to Manage Up - and Down
4007R
Exhibit Law Primer: Legal Concepts and Practical Advice
4101R
Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
5010R
A Trip Around the World - Must-Knows for Global Exhibiting
6008R
From Marketing to Measurement: 10 Steps to a Great Corporate Event
6010R
The Basics of Event Planning and Management - Part I
6011R
The Basics of Event Logistics and Implementation - Part II
6017R
Graphics Boot Camp: The Basics Every Event Manager Should Know
6020R
The @show Experience: Understand the Essentials of Exhibit Design
7058R
Thrive Under Deadlines: Strategies for Success
7110R
Don't Hesitate, Go Negotiate!

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