University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
TUESDAY, FEBRUARY 10
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 3011R CTSM
One of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
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Scott Leech, senior partner, BrandSpeak
Scott Leech has spent his career creating and producing media and live experiences. Scott is a Senior Partner at BrandSpeak, a Minneapolis based agency specializing in activating brands within organizations and creating experiences for promotional opportunities. As the chief creative force at BrandSpeak, Scott oversees all creative development for the design and production of interactive media, video and live marketing presentations for corporate meetings, trade shows and product/identity launches.
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 3011R CTSM
How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
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Events and tradeshows are the front lines of brand building and exhibit managers should be leading the charge. This session is designed to explore how exhibit managers can take a more active role in building their company’s brand and therefore be more valuable to their organization.
Learning Objectives: |
| • | Use consistency to strengthen your exhibit and event marketing. |
| • | Leverage brand assets throughout your organization. |
| • | Train and use your staff to their fullest extent. |
| • | Measure your results and report them in the context of brand building. |
| • | Build consensus within management of your role in brand building. |
| • | Gather and analyze customer feedback to optimize brand communication strategies. |
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
ADD TO CART
Attendee Reviews
"I learned a lot that I can take back to my association. I have already scheduled time in our next staff meeting to talk about this! Great session!!!"
"Scott is a great presenter and keeps your interest and has good energy."
"Really enjoyed this. It was my first eTrak session, and while it's a required course, it also had great value."
FACULTY
"I learned a lot that I can take back to my association. I have already scheduled time in our next staff meeting to talk about this! Great session!!!"
"Scott is a great presenter and keeps your interest and has good energy."
"Really enjoyed this. It was my first eTrak session, and while it's a required course, it also had great value."
Scott Leech, senior partner, BrandSpeakScott Leech has spent his career creating and producing media and live experiences. Scott is a Senior Partner at BrandSpeak, a Minneapolis based agency specializing in activating brands within organizations and creating experiences for promotional opportunities. As the chief creative force at BrandSpeak, Scott oversees all creative development for the design and production of interactive media, video and live marketing presentations for corporate meetings, trade shows and product/identity launches.
