University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
THURSDAY, JULY 9
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 3006R CTSM
One of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
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FACULTY
Kevin England, CEO and president, Vonazon
Kevin England is Founder, CEO, and President of Vonazon, a digital marketing agency. With more than 30 years of experience building brands and revenue programs, he specializes in omnichannel trade show strategy that blends data, creative, and AI to turn booth traffic into measurable pipeline. Having managed hundreds of trade shows, Kevin brings a floor-tested perspective and speaks on ROI, sales enablement, and customer experience.
Connect with Kevin England:
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 3006R CTSM
Omnichannel Marketing Strategies for Your Live Events and Trade Shows
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Attendees expect seamless experiences across digital and in-person interactions. This session explores how to build a unified omnichannel strategy for trade shows using real-world case studies, live polls, and group discussion. Learn how AI can simplify personalization and automate follow-up, making omnichannel marketing easier to execute. Attendees will leave with a practical framework to improve engagement, align sales and marketing, and increase measurable ROI.
Learning Objectives: |
| • | Discuss the future trends of trade shows and live events. |
| • | Develop an omnichannel strategy that effectively engages attendees across digital and in-person experiences. |
| • | Implement best practices for engaging attendees before, during, and after the event. |
| • | Explore how AI can simplify omnichannel execution through personalization and automation. |
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
ADD TO CART
FACULTY
Kevin England, CEO and president, VonazonKevin England is Founder, CEO, and President of Vonazon, a digital marketing agency. With more than 30 years of experience building brands and revenue programs, he specializes in omnichannel trade show strategy that blends data, creative, and AI to turn booth traffic into measurable pipeline. Having managed hundreds of trade shows, Kevin brings a floor-tested perspective and speaks on ROI, sales enablement, and customer experience.
Connect with Kevin England:
