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STEP 1 CLASSROOM TRAINING STEP 2 FINAL EXAM STEP 3 PORTFOLIO
23 required sessions and 7.5 hours of elective sessions embody the classroom training that all enrollees must complete. In order to make education accessible, we offer sessions at the annual EXHIBITORLIVE Conference and online through EXHIBITOR eTrak.
Core Sessions

Four CEUs (Continuing Education Units) are earned upon completion of the 23 required sessions listed below, plus 7.5 hours of electives. Enrollees must take quizzes after each session to receive credit.
LEARNING TRACKS: REQUIRED SESSIONS:
Measurement & Analytics 1008R How to Measure the Value of Trade Show Participation
Part I: Basic Concepts
1009R How to Measure the Value of Trade Show Participation
Part II: Practical Application
Planning & Execution 2003R The Nuts and Bolts of Budgeting for Results
2072R How To Train Your Booth Staff: A Three-Step Process for Inspiring and Firing Up Your Booth Staff
2101R Show Ready: Your Guide to Trade Show Operations
2105R From Chaos to Control: Project Management Best Practices to Ensure Success
2107R Select the Right Shows to Maximize Your Trade Show Program
Marketing & Sales 3006R Omnichannel Marketing Strategies for Your Live Events and Trade Shows
3011R How to Grow Your Brand: Incorporating Brand
Marketing into Your Exhibit Program
3015R Integrated Marketing Communications: A Modern Approach
3048R Sales and Marketing Alignment: How to Get - and Stay - on the Same Page
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Management & Leadership 4005R Conversations That Matter: Know Precisely What to Say to Manage Up - and Down
4007R Exhibit Law Primer: Legal Concepts and Practical Advice
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Global Exhibit Marketing 5XXXR See CTSM5 Substitutions
Exhibits, Experiences, Events 6008R From Marketing to Measurement:
10 Steps to a Great Corporate Event
6010R The Basics of Event Planning and Management – Part I
6011R The Basics of Event Logistics and Implementation – Part II
6017R Graphics Boot Camp:
The Basics Every Event Manager Should Know
6020R The @show Experience:
Understand the Essentials of Exhibit Design
Personal & Career 7058R Thrive Under Deadlines: Strategies for Success
7110R Don't Hesitate, Go Negotiate!



Customizable Learning Options
For 5+ Years of Industry Experience
Enrollees with 5 or more years of experience have the option of replacing some of the 23 required sessions with approved electives, which are labeled CTSM5. They must request their substitutions using the Substitution Request Form.





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© Exhibitor Group | The Leader in Trade Show and Corporate Event Marketing Education PO Box 5996, Rochester, MN 55903-5996 | (507) 289-6556 | Need Help? Ask Scott