Required Session Substitution Request (Offered to candidates with 5 or more years of experience) I would like to replace one or more of the following required sessions for CTSM certification. I understand that the exam will still be based upon the 23 core curriculum sessions. Check the session(s) that you wish to replace, and indicate the replacement session(s): 1008R How to Measure the Value of Trade Show Participation - Part I: Basic Concepts Allowed replacements: 1025 Half-day Certificate Program: Evaluating Trade Show ROI -- Strategies and Tactics 1110 Return on Emotion: How to Design and Measure ROE Replace with session number:   1009R How to Measure the Value of Trade Show Participation - Part II: Practical Application Allowed replacements: 1025 Half-day Certificate Program: Evaluating Trade Show ROI -- Strategies and Tactics 1110 Return on Emotion: How to Design and Measure ROE Replace with session number:   2003R The Nuts and Bolts of Budgeting for Results Allowed replacements: 2007 40 Ways to Make the Last Day of the Show Productive 2008 Ten Strategies to Generate More Top-Quality Booth Traffic 2023 Crash Course: What You Need to Know About Trade Show Shipping 2037 Advanced Learning Session: Reproducible Small Booths That Can Still Stand Out 2059 Partnering for Trade Show Triumph 2069 Half-Day Workshop: Beyond the Booth: Creating Bold Physical+Digital Event Activations 2116 AI Tools You Need Now to Transform Your Meetings, Events, and Exhibit Space 2120 Your Voice Shapes Shows! Empowering Exhibitors to Advocate to Show Management 2142 Cost Control Strategies: Impact of Decisions on Your Exhibit Program 2150 AI in Events: Do More with Less Using Practical AI Tools 2160 AI Intern & Agent Bootcamp: Build Your Marketing Dream Team Without Hiring Anyone New 2162 A Practical Path to Sustainable Event Marketing/Exhibiting 2178 Better RFPs, Better Events: Strategic Partnerships and Smarter Sourcing 2180 Ballroom Bootcamp--A Marketing Masterclass to Elevate Events through Production 8101 Trade Show Foundations: Mastering the Basics Replace with session number:   2072R How To Train Your Booth Staff: A Three-Step Process for Inspiring and Firing Up Your Booth Staff Allowed replacements: 2007 40 Ways to Make the Last Day of the Show Productive 2008 Ten Strategies to Generate More Top-Quality Booth Traffic 2023 Crash Course: What You Need to Know About Trade Show Shipping 2037 Advanced Learning Session: Reproducible Small Booths That Can Still Stand Out 2059 Partnering for Trade Show Triumph 2069 Half-Day Workshop: Beyond the Booth: Creating Bold Physical+Digital Event Activations 2116 AI Tools You Need Now to Transform Your Meetings, Events, and Exhibit Space 2120 Your Voice Shapes Shows! Empowering Exhibitors to Advocate to Show Management 2142 Cost Control Strategies: Impact of Decisions on Your Exhibit Program 2150 AI in Events: Do More with Less Using Practical AI Tools 2160 AI Intern & Agent Bootcamp: Build Your Marketing Dream Team Without Hiring Anyone New 2162 A Practical Path to Sustainable Event Marketing/Exhibiting 2178 Better RFPs, Better Events: Strategic Partnerships and Smarter Sourcing 2180 Ballroom Bootcamp--A Marketing Masterclass to Elevate Events through Production 8101 Trade Show Foundations: Mastering the Basics Replace with session number:   2101R Show Ready: Your Guide to Trade Show Operations Allowed replacements: 2007 40 Ways to Make the Last Day of the Show Productive 2008 Ten Strategies to Generate More Top-Quality Booth Traffic 2023 Crash Course: What You Need to Know About Trade Show Shipping 2037 Advanced Learning Session: Reproducible Small Booths That Can Still Stand Out 2059 Partnering for Trade Show Triumph 2069 Half-Day Workshop: Beyond the Booth: Creating Bold Physical+Digital Event Activations 2116 AI Tools You Need Now to Transform Your Meetings, Events, and Exhibit Space 2120 Your Voice Shapes Shows! Empowering Exhibitors to Advocate to Show Management 2142 Cost Control Strategies: Impact of Decisions on Your Exhibit Program 2150 AI in Events: Do More with Less Using Practical AI Tools 2160 AI Intern & Agent Bootcamp: Build Your Marketing Dream Team Without Hiring Anyone New 2162 A Practical Path to Sustainable Event Marketing/Exhibiting 2178 Better RFPs, Better Events: Strategic Partnerships and Smarter Sourcing 2180 Ballroom Bootcamp--A Marketing Masterclass to Elevate Events through Production 8101 Trade Show Foundations: Mastering the Basics Replace with session number:   2105R From Chaos to Control: Project Management Best Practices to Ensure Success Allowed replacements: 2007 40 Ways to Make the Last Day of the Show Productive 2008 Ten Strategies to Generate More Top-Quality Booth Traffic 2023 Crash Course: What You Need to Know About Trade Show Shipping 2037 Advanced Learning Session: Reproducible Small Booths That Can Still Stand Out 2059 Partnering for Trade Show Triumph 2069 Half-Day Workshop: Beyond the Booth: Creating Bold Physical+Digital Event Activations 2116 AI Tools You Need Now to Transform Your Meetings, Events, and Exhibit Space 2120 Your Voice Shapes Shows! Empowering Exhibitors to Advocate to Show Management 2142 Cost Control Strategies: Impact of Decisions on Your Exhibit Program 2150 AI in Events: Do More with Less Using Practical AI Tools 2160 AI Intern & Agent Bootcamp: Build Your Marketing Dream Team Without Hiring Anyone New 2162 A Practical Path to Sustainable Event Marketing/Exhibiting 2178 Better RFPs, Better Events: Strategic Partnerships and Smarter Sourcing 2180 Ballroom Bootcamp--A Marketing Masterclass to Elevate Events through Production 8101 Trade Show Foundations: Mastering the Basics Replace with session number:   2107R Select the Right Shows to Maximize Your Trade Show Program Allowed replacements: 2007 40 Ways to Make the Last Day of the Show Productive 2008 Ten Strategies to Generate More Top-Quality Booth Traffic 2023 Crash Course: What You Need to Know About Trade Show Shipping 2037 Advanced Learning Session: Reproducible Small Booths That Can Still Stand Out 2059 Partnering for Trade Show Triumph 2069 Half-Day Workshop: Beyond the Booth: Creating Bold Physical+Digital Event Activations 2116 AI Tools You Need Now to Transform Your Meetings, Events, and Exhibit Space 2120 Your Voice Shapes Shows! Empowering Exhibitors to Advocate to Show Management 2142 Cost Control Strategies: Impact of Decisions on Your Exhibit Program 2150 AI in Events: Do More with Less Using Practical AI Tools 2160 AI Intern & Agent Bootcamp: Build Your Marketing Dream Team Without Hiring Anyone New 2162 A Practical Path to Sustainable Event Marketing/Exhibiting 2178 Better RFPs, Better Events: Strategic Partnerships and Smarter Sourcing 2180 Ballroom Bootcamp--A Marketing Masterclass to Elevate Events through Production 8101 Trade Show Foundations: Mastering the Basics Replace with session number:   3006R Omnichannel Marketing Strategies for Your Live Events and Trade Shows Allowed replacements: 3025 Integrated Marketing Strategies for New Product and Brand Launches 3036 Message Magic: Crafting Compelling Content for Small Trade Show Booths 3116 Smarter Event Marketing with AI: Content, Campaigns, and Conversion Support Replace with session number:   3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program Allowed replacements: 3025 Integrated Marketing Strategies for New Product and Brand Launches 3036 Message Magic: Crafting Compelling Content for Small Trade Show Booths 3116 Smarter Event Marketing with AI: Content, Campaigns, and Conversion Support Replace with session number:   3015R Integrated Marketing Communications: A Modern Approach Allowed replacements: 3025 Integrated Marketing Strategies for New Product and Brand Launches 3036 Message Magic: Crafting Compelling Content for Small Trade Show Booths 3116 Smarter Event Marketing with AI: Content, Campaigns, and Conversion Support Replace with session number:   3048R Sales and Marketing Alignment: How to Get - and Stay - on the Same Page Allowed replacements: 3025 Integrated Marketing Strategies for New Product and Brand Launches 3036 Message Magic: Crafting Compelling Content for Small Trade Show Booths 3116 Smarter Event Marketing with AI: Content, Campaigns, and Conversion Support Replace with session number:   3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor Allowed replacements: 3025 Integrated Marketing Strategies for New Product and Brand Launches 3036 Message Magic: Crafting Compelling Content for Small Trade Show Booths 3116 Smarter Event Marketing with AI: Content, Campaigns, and Conversion Support Replace with session number:   4005R Conversations That Matter: Know Precisely What to Say to Manage Up - and Down Allowed replacements: 4019 Elevate! Your Leadership - Setting Yourself Up for The Next Level 4100 Half-Day Workshop: The Art of Mastering Conflict - Communication Tactics to Navigate Challenging Situations 4110 The Art of Mastering Conflict - Communication Tactics to Navigate Challenging Situations 4114 From Less to More: Boost Leadership Buy-in and Budgets for Events 4116 Crisis to Confidence: Problem-solving for Event Success 4122 Stakeholder Influence: Managing Up, Across, and Gaining Buy-in for Bold Event Strategy 4126 Inside Out: Assessing and Elevating Your Team's Internal Credibility Replace with session number:   4007R Exhibit Law Primer: Legal Concepts and Practical Advice Allowed replacements: 4019 Elevate! Your Leadership - Setting Yourself Up for The Next Level 4100 Half-Day Workshop: The Art of Mastering Conflict - Communication Tactics to Navigate Challenging Situations 4110 The Art of Mastering Conflict - Communication Tactics to Navigate Challenging Situations 4114 From Less to More: Boost Leadership Buy-in and Budgets for Events 4116 Crisis to Confidence: Problem-solving for Event Success 4122 Stakeholder Influence: Managing Up, Across, and Gaining Buy-in for Bold Event Strategy 4126 Inside Out: Assessing and Elevating Your Team's Internal Credibility Replace with session number:   4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner Allowed replacements: 4019 Elevate! Your Leadership - Setting Yourself Up for The Next Level 4100 Half-Day Workshop: The Art of Mastering Conflict - Communication Tactics to Navigate Challenging Situations 4110 The Art of Mastering Conflict - Communication Tactics to Navigate Challenging Situations 4114 From Less to More: Boost Leadership Buy-in and Budgets for Events 4116 Crisis to Confidence: Problem-solving for Event Success 4122 Stakeholder Influence: Managing Up, Across, and Gaining Buy-in for Bold Event Strategy 4126 Inside Out: Assessing and Elevating Your Team's Internal Credibility Replace with session number:   5XXXR See CTSM5 Substitutions Allowed replacements: 5005/5006 Advanced Learning Session: Global Frameworks: Marketing from the Context of Culture, Parts I & II 5102 International Exhibitions: Creating Intercultural Brand Experiences 5101 Decoding Culture: Models and Methods for Global Exhibiting Success 5112 No Borders Brand Experiences - 360° Approach Replace with session number:   6008R From Marketing to Measurement: 10 Steps to a Great Corporate Event Allowed replacements: 6022 Half-Day Workshop & Field Trip: The Best Thing Is Being There – Site Inspection Workshop 6079 Building Genuine Connections: Mastering Message-Driven Communication for Trade Show Success 6109 Create Powerful In-booth Experiences to Amplify Key Messages 6164 Designed to Influence: How to Create a Mind-shaping Booth Replace with session number:   6010R The Basics of Event Planning and Management - Part I Allowed replacements: 6022 Half-Day Workshop & Field Trip: The Best Thing Is Being There – Site Inspection Workshop 6079 Building Genuine Connections: Mastering Message-Driven Communication for Trade Show Success 6109 Create Powerful In-booth Experiences to Amplify Key Messages 6164 Designed to Influence: How to Create a Mind-shaping Booth Replace with session number:   6011R The Basics of Event Logistics and Implementation - Part II Allowed replacements: 6022 Half-Day Workshop & Field Trip: The Best Thing Is Being There – Site Inspection Workshop 6079 Building Genuine Connections: Mastering Message-Driven Communication for Trade Show Success 6109 Create Powerful In-booth Experiences to Amplify Key Messages 6164 Designed to Influence: How to Create a Mind-shaping Booth Replace with session number:   6017R Graphics Boot Camp: The Basics Every Event Manager Should Know Allowed replacements: 6022 Half-Day Workshop & Field Trip: The Best Thing Is Being There – Site Inspection Workshop 6079 Building Genuine Connections: Mastering Message-Driven Communication for Trade Show Success 6109 Create Powerful In-booth Experiences to Amplify Key Messages 6164 Designed to Influence: How to Create a Mind-shaping Booth Replace with session number:   6020R The @show Experience – Understand the Essentials of Exhibit Design Allowed replacements: 6022 Half-Day Workshop & Field Trip: The Best Thing Is Being There – Site Inspection Workshop 6079 Building Genuine Connections: Mastering Message-Driven Communication for Trade Show Success 6109 Create Powerful In-booth Experiences to Amplify Key Messages 6164 Designed to Influence: How to Create a Mind-shaping Booth Replace with session number:   7058R Thrive Under Deadlines: Strategies for Success Allowed replacements: 7024 Business Relationship Management: How Relationships Contribute to Your Professional Growth and Can Make a Positive Impact 7057 Authors Executive Series: Tips and Tactics to Motivate Stressed People 7108 Authors Series: Disruption Proof Productivity - Strategies for Ultimate Professional and Personal Productivity 7128 Brand You: Build a Clear, Confident Online Presence (with a Little Help from AI) 7140 From Booth to Boardroom: Mastering Confident Presentations Replace with session number:   7110R Don’t Hesitate, Go Negotiate! Allowed replacements: 7024 Business Relationship Management: How Relationships Contribute to Your Professional Growth and Can Make a Positive Impact 7057 Authors Executive Series: Tips and Tactics to Motivate Stressed People 7108 Authors Series: Disruption Proof Productivity - Strategies for Ultimate Professional and Personal Productivity 7128 Brand You: Build a Clear, Confident Online Presence (with a Little Help from AI) 7140 From Booth to Boardroom: Mastering Confident Presentations Replace with session number:   Name Title Company Years of Experience Phone Number E-mail Address Any comments or questions? Option choices must be approved by the executive director of the CTSM program. You will be notified of approval.	Questions? Contact CTSM: [email protected]