University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
THURSDAY, FEBRUARY 19
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 4101R CTSM
One of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
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FACULTY
Kim Burkus, Group Account Director, Salt Productions
Kim began working in the experiential marketing industry in 1996, working in a variety of roles in production, accounts & leadership. In her current role as Group Account Director at Salt Productions, she maintains and grows client relationships, ensuring teams are working efficiently and effectively to deliver on clients' objectives. She has managed hundreds of projects for key accounts, across a variety of industries including healthcare, tech, and consumer products.
Connect with Kim Burkus:
Felicia Kaban, Director, Event Experience, Kenvue
Felicia has over twenty-five years of experience, starting at an exhibit house before transitioning to event marketing with Johnson & Johnson. Now, with Kenvue, the Johnson & Johnson consumer health spin-off, she leverages her expertise in aligning events with organizational goals to drive advocacy, boost attitudinal equity, and increase product utilization. Felicia is passionate about creating impactful experiences that build lasting brand equity and foster deeper consumer connections.
Connect with Felicia Kaban:
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 4101R CTSM
Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
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Managing our company’s trade shows likely means being the only—or one of the very few—people directly responsible for the success of our program. However, it also means we need to understand, prioritize, and implement the input of many internal stakeholders, from leadership to sales, marketing, and beyond. This can put us in a position where we feel like a service provider, rather than the strategic partner that our experience and the 360-degree view of our organization enable us to become.
In this session, we will present the process we have built to help promote our expertise, reputation, and credibility within our organizations through our combined 40+ years of managing trade shows. We will share case studies where we have successfully - and unsuccessfully - implemented this process and what we’ve learned along the way. And most importantly, we will share a few tools you can use to start evolving your process immediately! Implementing a few simple measures to support collaboration, fact-finding, internal alignment, and strategically implementing and measuring what you’ve learned can go a long way in ensuring you have a seat at the table. Learning Objectives: |
| • | Take steps to level up and showcase value as a strategic business partner rather than a service provider in trade show and event management. |
| • | Implement tools and techniques to foster internal collaboration and align trade show objectives with business goals. |
| • | Develop a personalized action plan to evolve your process for internal alignment and stakeholder collaboration, ensuring you play a strategic role in decision-making related to trade shows. |
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
ADD TO CART
FACULTY
Kim Burkus, Group Account Director, Salt ProductionsKim began working in the experiential marketing industry in 1996, working in a variety of roles in production, accounts & leadership. In her current role as Group Account Director at Salt Productions, she maintains and grows client relationships, ensuring teams are working efficiently and effectively to deliver on clients' objectives. She has managed hundreds of projects for key accounts, across a variety of industries including healthcare, tech, and consumer products.
Connect with Kim Burkus:
Felicia Kaban, Director, Event Experience, Kenvue
Felicia has over twenty-five years of experience, starting at an exhibit house before transitioning to event marketing with Johnson & Johnson. Now, with Kenvue, the Johnson & Johnson consumer health spin-off, she leverages her expertise in aligning events with organizational goals to drive advocacy, boost attitudinal equity, and increase product utilization. Felicia is passionate about creating impactful experiences that build lasting brand equity and foster deeper consumer connections.
Connect with Felicia Kaban:
