University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
TUESDAY, SEPTEMBER 29
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 2105R CTSM
One of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
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Deanna Krause, CTSM Diamond, Trade Show and Event Strategist,
Trade Show Warrior
With over 27 years in the industry, Deanna has exhibited at 3,000+ trade shows and helped companies - from startups to Forbes Top 100 - revamp their event strategies. She has evaluated 1,000+ small booths, providing actionable feedback for better results. Deanna has also been a show organizer, which gives her a unique, comprehensive perspective of both sides of the business. She holds a bachelor's degree in marketing from ASU and is a CTSM, Diamond.
Connect with Deanna Krause:
Melanie Swanson, CTSM Diamond, CMP, Senior Events Specialist, Bruker
Melanie Swanson, CTSM Diamond, CMP, MBA, has managed events for more than 30 years and was one of the first four CTSM graduates to achieve Diamond-level status in 2011. In 2018, Melanie won an EXHIBITOR All-Star Award for an innovative solution for reconfiguring booth assets to save material handling and shipping fees and maximize booth interactions. She holds an MBA from the University of Wisconsin and volunteers with Team Rubicon, a veteran-led disaster response organization.
Connect with Melanie Swanson:
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 2105R CTSM
From Chaos to Control: Project Management Best Practices to Ensure Success
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Feeling like you're juggling flaming swords while managing exhibit deadlines, vendors, and stakeholders? You're not alone! In this class, we tackle the chaotic, high-pressure world of trade show management head-on. Say goodbye to missed deadlines and scattered to-do lists. We’ll show you how to stay cool under pressure, organize the madness, and wrangle vendors like a pro. From prioritizing deadlines to keeping stakeholders engaged (without losing your mind), this class is packed with tips and tools that’ll turn you into an exhibit management pro! Walk in overwhelmed, walk out ready to conquer your next event with ease. Learning Objectives: |
| • | Uncover the key details you need to manage your exhibit effectively and keep the stress to a minimum. |
| • | Employ tools and systems that help you stay organized and on top of your game. |
| • | Juggle multiple deadlines without losing your cool. |
| • | Master the fine art of keeping everyone—from the boss to vendors—aligned, engaged, and happy (or at least content). |
| • | Build consistent quality and branding across every event. |
| • | Develop rock-solid vendor relationships. |
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
ADD TO CART
Attendee Reviews
"Great interactive elements. This session has changed the game for my career I wish I had taken this years ago. I have been doing some of these pieces, but this connected all the dots."
"This was a very informative session. I appreciated the access to additional information."
FACULTY
"Great interactive elements. This session has changed the game for my career I wish I had taken this years ago. I have been doing some of these pieces, but this connected all the dots."
"This was a very informative session. I appreciated the access to additional information."
Deanna Krause, CTSM Diamond, Trade Show and Event Strategist,
Trade Show Warrior
With over 27 years in the industry, Deanna has exhibited at 3,000+ trade shows and helped companies - from startups to Forbes Top 100 - revamp their event strategies. She has evaluated 1,000+ small booths, providing actionable feedback for better results. Deanna has also been a show organizer, which gives her a unique, comprehensive perspective of both sides of the business. She holds a bachelor's degree in marketing from ASU and is a CTSM, Diamond.
Connect with Deanna Krause:
Melanie Swanson, CTSM Diamond, CMP, Senior Events Specialist, Bruker
Melanie Swanson, CTSM Diamond, CMP, MBA, has managed events for more than 30 years and was one of the first four CTSM graduates to achieve Diamond-level status in 2011. In 2018, Melanie won an EXHIBITOR All-Star Award for an innovative solution for reconfiguring booth assets to save material handling and shipping fees and maximize booth interactions. She holds an MBA from the University of Wisconsin and volunteers with Team Rubicon, a veteran-led disaster response organization.
Connect with Melanie Swanson:
