University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
TUESDAY, OCTOBER 20
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 2107R CTSM
One of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
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FACULTY
Lisette Sheehan, VP, Measurement & Analytics, Sparks
With over 25 years of global tradeshow and event measurement experience, Lisette leads the Measurement and Analytics team at Sparks. Lisette's role involves driving the approach, analysis, and strategic recommendations to ensure successful outcomes for her clients. Lisette has successfully partnered with numerous brands to enhance their trade show programs. She has helped clients develop strategic insights that drive engagement and participation by leveraging her deep expertise in quantitative and qualitative research.
Connect with Lisette Sheehan:
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 2107R CTSM
Select the Right Shows to Maximize Your Trade Show Program
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Selecting the right trade shows can be a game-changer for your brand, but with countless options available, how do you ensure you're investing in the right opportunities? Discover how to identify the best trade shows using a data-driven approach, evaluate opportunities based on strategic criteria, and ensure that your investments deliver measurable value.
Whether you're looking to enhance brand visibility, strengthen client relationships, or drive lead generation, this session will equip you with the tools and insights needed to make informed decisions. Join us to learn how to optimize your trade show strategy and maximize your brand’s impact. Learning Objectives: |
| • | Establish clear criteria for selecting the right trade shows that align with your brand’s goals, target audience, and budget. |
| • | Utilize a data-driven approach to assessing potential trade shows using key factors such as audience demographics, industry relevance, and competitive presence. |
| • | Balance quality and quantity in your trade show portfolio to ensure optimal resource allocation and measurable impact. |
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
ADD TO CART
FACULTY
Lisette Sheehan, VP, Measurement & Analytics, SparksWith over 25 years of global tradeshow and event measurement experience, Lisette leads the Measurement and Analytics team at Sparks. Lisette's role involves driving the approach, analysis, and strategic recommendations to ensure successful outcomes for her clients. Lisette has successfully partnered with numerous brands to enhance their trade show programs. She has helped clients develop strategic insights that drive engagement and participation by leveraging her deep expertise in quantitative and qualitative research.
Connect with Lisette Sheehan:
