University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
TUESDAY, SEPTEMBER 22
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 2101R CTSM
One of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
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Melanie Swanson, CTSM Diamond, CMP, Senior Events Specialist, Bruker
Melanie Swanson, CTSM Diamond, CMP, MBA, has managed events for more than 30 years and was one of the first four CTSM graduates to achieve Diamond-level status in 2011. In 2018, Melanie won an EXHIBITOR All-Star Award for an innovative solution for reconfiguring booth assets to save material handling and shipping fees and maximize booth interactions. She holds an MBA from the University of Wisconsin and volunteers with Team Rubicon, a veteran-led disaster response organization.
Connect with Melanie Swanson:
Deanna Krause, CTSM Diamond, Trade Show and Event Strategist,
Trade Show Warrior
With over 27 years in the industry, Deanna has exhibited at 3,000+ trade shows and helped companies - from startups to Forbes Top 100 - revamp their event strategies. She has evaluated 1,000+ small booths, providing actionable feedback for better results. Deanna has also been a show organizer, which gives her a unique, comprehensive perspective of both sides of the business. She holds a bachelor's degree in marketing from ASU and is a CTSM, Diamond.
Connect with Deanna Krause:
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 2101R CTSM
Show Ready: Your Guide to Trade Show Operations
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This course equips trade show managers with the core skills and knowledge necessary to excel in show operations. You’ll dive deep into exhibit types, uncover the critical rules and regulations, and master those service forms like a pro. Additionally, the class provides an in-depth overview of different vendor categories and how to engage with them effectively. Whether you're managing a small booth or a large exhibit, this class ensures you're ready to tackle every challenge. Learning Objectives: |
| • | Describe different exhibit types to maximize your impact on the show floor. |
| • | Navigate the complexities of rules and regulations to avoid surprises and ensure seamless compliance. |
| • | Master the process of completing service order forms to eliminate last-minute issues and avoid unexpected costs. |
| • | Select the right vendors to get the best support and services. |
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
ADD TO CART
Attendee Reviews
"Deanna and Melanie are extremely knowledgeable and have so much information to share, I really appreciated the session and found the information useful."
"Enjoyed this session and grateful to have such a comprehensive overview of the industry."
FACULTY
"Deanna and Melanie are extremely knowledgeable and have so much information to share, I really appreciated the session and found the information useful."
"Enjoyed this session and grateful to have such a comprehensive overview of the industry."
Melanie Swanson, CTSM Diamond, CMP, Senior Events Specialist, Bruker
Melanie Swanson, CTSM Diamond, CMP, MBA, has managed events for more than 30 years and was one of the first four CTSM graduates to achieve Diamond-level status in 2011. In 2018, Melanie won an EXHIBITOR All-Star Award for an innovative solution for reconfiguring booth assets to save material handling and shipping fees and maximize booth interactions. She holds an MBA from the University of Wisconsin and volunteers with Team Rubicon, a veteran-led disaster response organization.
Connect with Melanie Swanson:
Deanna Krause, CTSM Diamond, Trade Show and Event Strategist,
Trade Show Warrior
With over 27 years in the industry, Deanna has exhibited at 3,000+ trade shows and helped companies - from startups to Forbes Top 100 - revamp their event strategies. She has evaluated 1,000+ small booths, providing actionable feedback for better results. Deanna has also been a show organizer, which gives her a unique, comprehensive perspective of both sides of the business. She holds a bachelor's degree in marketing from ASU and is a CTSM, Diamond.
Connect with Deanna Krause:
