Long-Term Lounges

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Long-Term Lounges

Most exhibit elements, including everything from pop-up banners to pipe and drape, scream "temporary." But when you're hoping to attract permanent or at least long-term customers, fly-by-night furniture just won't do. Looking more like fixed office installations than short-lived groupings, these six lounge areas suggest a long-term relationship between attendee and exhibitor, and give an air of stability and dependability to their respective brands. By Linda Armstrong

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PHOTO: Andreas Keller

Think Pink
Exhibitor: Daimler AG
Show: Internationale Automobil-Ausstellung
Design: Braunwagner GmbH, Aachen, Germany, 49-241-40-10-72-0, www.braunwagner.de

Pink is a power color. Or at least that was the case in this hospitality lounge, which featured contemporary furnishings, shag-thick carpet with a mirror-like inlay, and glossy surfaces throughout. Neon lights and a stately overhead element topped off the dramatic design.

Brick and Order
Exhibitor: Schlegel GmbH
Show: EuroShop
Design: Schlegel GmbH, Bietigheim-Bissingen, Germany, 49-7142-98-99-80, www.schlegel-concepts.com

German retail-design agency Schlegel GmbH turned to contrasting colors and textures to create a lovely lounge space. A white, textured, faux-brick treatment applied to the exhibit's back wall created an eye-catching contrast against the black laminate and grass-green cushions.

PHOTO: Steve Eastell Photography

Power Combination
Exhibitor: Viacom Inc.
Show: Marché International des Programmes de Télévision
Design: Glow Exhibitions, Marina del Rey, CA, 310-566-5690, www.glowstudio.com

Positioned in front of a grass-covered wall, this furniture in Viacom Inc.'s blue hue practically reached out and grabbed attendees by the eyeballs. The pairing's texture variations – soft furniture and a rough, 3-D back wall – supported the almost alarming effect.

Posh but Penny Wise
Exhibitor: Skyline Exhibits
Show: EXHIBITOR Show
Design: Skyline Exhibits, St. Paul, MN, 651-234-6592, www.skyline.com

You don't need to have scads of cash to create a permanent impression. Skyline Exhibits paired custom-constructed, laminate-covered tables with cushioned chairs from Ikea North American Services LLC. With gold drapery as a backdrop, the combination was both inexpensive and effective.

Simply Stylish
Exhibitor: 3D Exhibits Inc.
Show: EXHIBITOR Show
Design: 3D Exhibits Inc., Schaumburg, IL, 800-471-9617, www.3dexhibits.com

Sometimes the more uncomplicated the design is, the more classy and urbane the effect becomes. That was the case for this grouping from 3D Exhibits Inc. Contemporary furniture, smooth surfaces, and uncomplicated shapes combined to form a seemingly effortless space.

PHOTO: Olaf Schieman

Neutral Zone
Exhibitor: Solon Energy GmbH
Show: Solar Expo
Design: SMD+Partner, Aachen, Germany, 49-241-609-14-0, www.smd-partner.com

Awash in neutral beige and white hues, bathed in brilliant white light, and featuring slick surfaces, this modest space for Solon Energy GmbH proved that simple colors and forms still pack a punch. Paired with the wall's curves, the furniture's straight lines provided an eye-catching allure.