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exhibitor q & a



HELP WANTED
Send your tough
questions about
exhibiting to
Linda Armstrong, larmstrong@exhibitor
magazine.com
 
estimating budgets
Management just asked me for an estimate of the costs to add a new show to our calendar. I need to come up with a total-show cost estimate - and fast!

Multiple industry surveys have shown that exhibit-space rental accounts for roughly one-third of an exhibitor's total-show costs. So simply multiply the cost of the exhibit-space rental at the proposed show by three. For example, if space rental is $30,000, then your estimated budget for the show would be $90,000.

- EXHIBITOR Staff

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The Buyer's Guide to Trade Show Exhibiting

eTrak Online Sessions
Feb. 5, 2026
3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
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4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
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6020R The @show Experience: Understand the Essentials of Exhibit Design
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