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Skelton Crew
PHOTO: Copyright 2017 General Motors Corp. Used with permission, GM Media Archive
When General Motors Corp. wanted to sell attendees at its 1959 Motorama expo on the power of Chevrolet's "Big Block" 348 CID V-8 engines, it didn't turn to macho astronauts or manly movie stars. Instead, the automaker brought in Betty Skelton. A star aviatrix and race car driver, the svelte Skelton had set multiple land speed records and, as a publicity stunt, had even endured the same physical and psychological tests as the original Mercury 7 astronauts. Known as "The fastest woman on Earth," Skelton wielded her daredevil aura to help Chevrolet seize a 25-percent share of the U.S. auto market in 1959.
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3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
Feb. 10, 2026
3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Feb. 19, 2026
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Mar. 3, 2026
6020R The @show Experience: Understand the Essentials of Exhibit Design
Mar. 10, 2026
7058R Authors Executive Series: Thrive Under Deadlines: Strategies for Success
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