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Equinox Group Celebrates Digitain’s Most Innovative Stand Award at ICE 2026
1/22/2026
LEEDS, UK — Equinox Group today announces that Digitain has won the Most Innovative Stand Award at ICE 2026 in Barcelona, part of the ICE Stand-Out Awards programme. The category celebrates the creativity, design and effort that goes into stand builds at ICE.
Equinox Group served as design and build partner for Digitain’s 960m2 landmark stand, designed to electrify and magnetise from the aisle, louder at the edge, composed at the core. Multi-approach LED gate moments did the pulling power, live activity kept the perimeter moving, and the experience deliberately shifted into an access-controlled VIP black cube, a quiet centre for scheduled meetings.
While the award sits with the exhibitor, as it should, it is also a useful industry signal. It reflects where “innovation” is heading on major show floors, less spectacle for spectacle’s sake, more experiences that perform under pressure, from visitor engagement and hosted meetings to build quality in one of the most competitive halls in the industry.
For UK readers, it is also a timely industry story, a British independent agency delivering a flagship international stand at ICE Barcelona.
Digitain’s Global Head of Events and Marketing Operations, Tereza Karimyan, shared the following message after the show: “The Digitain stand is an achievement we are truly proud of. This success is the result of tremendous teamwork and dedication. It was also an absolute pleasure to collaborate with the Equinox Group team, who once again designed and delivered an exceptional stand at ICE.”
Marcus Embra, Global Marketing Director at Equinox Group, commented: “We’re not in the habit of chasing awards. Still, recognition like this is a rare kind of fuel when our work gets recognised in a hall like ICE. It’s a great moment for a smaller British independent agency, because it reminds us that the biggest names are not the only ones setting the bar high.”
ICE Barcelona brings together the global gaming industry for three days in Barcelona, with Digitain showcasing its sportsbook and casino platform solutions to international partners and operators.
About Digitain
Digitain is a leading sportsbook and casino platform provider, trusted by over 180 partners, delivering online, mobile, and retail solutions for operators globally.
About Equinox Group
Equinox Group is an integrated brand experience agency that creates and activates world-class exhibitions, live environments and brand experiences for ambitious brands and agency partners. Equinox designs unforgettable experiences for those who demand the extraordinary, with strategy, creative, digital, fabrication and production working together in one team. The integrated model gives partners tighter control, faster delivery and an efficient path from idea to real-world impact. www.equinox-grp.com
Contact:
[email protected]
LEEDS, UK — Equinox Group today announces that Digitain has won the Most Innovative Stand Award at ICE 2026 in Barcelona, part of the ICE Stand-Out Awards programme. The category celebrates the creativity, design and effort that goes into stand builds at ICE.
Equinox Group served as design and build partner for Digitain’s 960m2 landmark stand, designed to electrify and magnetise from the aisle, louder at the edge, composed at the core. Multi-approach LED gate moments did the pulling power, live activity kept the perimeter moving, and the experience deliberately shifted into an access-controlled VIP black cube, a quiet centre for scheduled meetings.
While the award sits with the exhibitor, as it should, it is also a useful industry signal. It reflects where “innovation” is heading on major show floors, less spectacle for spectacle’s sake, more experiences that perform under pressure, from visitor engagement and hosted meetings to build quality in one of the most competitive halls in the industry.
For UK readers, it is also a timely industry story, a British independent agency delivering a flagship international stand at ICE Barcelona.
Digitain’s Global Head of Events and Marketing Operations, Tereza Karimyan, shared the following message after the show: “The Digitain stand is an achievement we are truly proud of. This success is the result of tremendous teamwork and dedication. It was also an absolute pleasure to collaborate with the Equinox Group team, who once again designed and delivered an exceptional stand at ICE.”
Marcus Embra, Global Marketing Director at Equinox Group, commented: “We’re not in the habit of chasing awards. Still, recognition like this is a rare kind of fuel when our work gets recognised in a hall like ICE. It’s a great moment for a smaller British independent agency, because it reminds us that the biggest names are not the only ones setting the bar high.”
ICE Barcelona brings together the global gaming industry for three days in Barcelona, with Digitain showcasing its sportsbook and casino platform solutions to international partners and operators.
About Digitain
Digitain is a leading sportsbook and casino platform provider, trusted by over 180 partners, delivering online, mobile, and retail solutions for operators globally.
About Equinox Group
Equinox Group is an integrated brand experience agency that creates and activates world-class exhibitions, live environments and brand experiences for ambitious brands and agency partners. Equinox designs unforgettable experiences for those who demand the extraordinary, with strategy, creative, digital, fabrication and production working together in one team. The integrated model gives partners tighter control, faster delivery and an efficient path from idea to real-world impact. www.equinox-grp.com
Contact:
[email protected]
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