ten by 10
Material Handling
We asked 10 exhibit-industry experts to share their opinions, advice, and perspectives on material handling and drayage.
1
"The word drayage sends shivers down the spine of every trade show manager I know because it's a difficult thing to justify to management."
— Christopher Kappes, vice president, sales and marketing, RES Exhibit Services LLC
2
"It's crazy how getting an exhibit from the dock to a booth space costs more than it does to ship it from California to New York."
— Judy Volker, marketing director, Iatric Systems Inc.
3
"Drayage rates should be simplified – something along the lines of a flat rate per square foot. It's not like anyone works harder based on weight."
— Rob Deschenes, president, Exhibit Central Inc.
4
"Think 'monopoly' and you realize why you are paying an arm and a leg for drayage."
— Bob Stinson, international agent development and support, Airways Freight Corp.
5
"Exhibitors are downsizing or cancelling programs, not because trade show marketing is ineffective, but because rising costs are squeezing their exhibiting budgets."
— Mel White, vice president of marketing and business development, Classic Exhibits Inc.
6
"Drayage is an expense that should be budgeted for and carefully considered when designing and shipping a booth."
— Nicholas Galioto, trade show manager, The Lubrizol Corp.
7
"Drayage is often used as a slush fund so that show organizers can have a zero balance for all the other items they request from a general service contractor. There's no transparency on what it covers."
— Glenda Brungardt, CTSM, tradeshow/event manager, HP Inc.
8
"My biggest gripe is that we never seem to be able to accurately predict our final drayage costs in spite of thinking we did everything right."
— Larry Kulchawik, independent trade show consultant, Larry Kulchawik Consulting
9
"Shifting material handling into booth space costs would eliminate the sticker shock for exhibitors when they receive their invoices on site."
— Jack Thompson, CMP, CEM, president and owner, Expoexpert Inc.
10
"The thing most exhibitors forget is that material handling isn't just the cost to rent a forklift."
— Sarah Griffin, senior client services specialist, Penton
"The word drayage sends shivers down the spine of every trade show manager I know because it's a difficult thing to justify to management."
— Christopher Kappes, vice president, sales and marketing, RES Exhibit Services LLC
2
"It's crazy how getting an exhibit from the dock to a booth space costs more than it does to ship it from California to New York."
— Judy Volker, marketing director, Iatric Systems Inc.
3
"Drayage rates should be simplified – something along the lines of a flat rate per square foot. It's not like anyone works harder based on weight."
— Rob Deschenes, president, Exhibit Central Inc.
4
"Think 'monopoly' and you realize why you are paying an arm and a leg for drayage."
— Bob Stinson, international agent development and support, Airways Freight Corp.
5
"Exhibitors are downsizing or cancelling programs, not because trade show marketing is ineffective, but because rising costs are squeezing their exhibiting budgets."
— Mel White, vice president of marketing and business development, Classic Exhibits Inc.
6
"Drayage is an expense that should be budgeted for and carefully considered when designing and shipping a booth."
— Nicholas Galioto, trade show manager, The Lubrizol Corp.
7
"Drayage is often used as a slush fund so that show organizers can have a zero balance for all the other items they request from a general service contractor. There's no transparency on what it covers."
— Glenda Brungardt, CTSM, tradeshow/event manager, HP Inc.
8
"My biggest gripe is that we never seem to be able to accurately predict our final drayage costs in spite of thinking we did everything right."
— Larry Kulchawik, independent trade show consultant, Larry Kulchawik Consulting
9
"Shifting material handling into booth space costs would eliminate the sticker shock for exhibitors when they receive their invoices on site."
— Jack Thompson, CMP, CEM, president and owner, Expoexpert Inc.
10
"The thing most exhibitors forget is that material handling isn't just the cost to rent a forklift."
— Sarah Griffin, senior client services specialist, Penton
Magazine Topics
Marketplace
- Audiovisual Equipment
- Convention Centers
- Event Design and Production
- Exhibit Fabrication
- Exhibit Producers
- Exhibit Rental
- Experiential Agency
- Flooring
- Graphics
- International Exhibit Producers
- Kiosks
- Lead Retrieval
- Modular Exhibit Systems
- Portable Display Systems
- Shipping and Transportation
- All Companies
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3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
Feb. 10, 2026
3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Feb. 19, 2026
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Mar. 3, 2026
6020R The @show Experience: Understand the Essentials of Exhibit Design
Mar. 10, 2026
7058R Authors Executive Series: Thrive Under Deadlines: Strategies for Success
All Sessions >>