Stay Informed!
Subscribe to our free newsletter and don't miss a thing
International
GLOBUS Events Enters China's Food & Beverage Exhibition Sector with Strategic Investment in the Qiyang Hotpot Exhibition
1/15/2026
GLOBUS Events has signed a strategic cooperation agreement with Beijing Qiyang International Exhibition Group Co., Ltd., including an equity investment in the Qiyang’s series of catering industry exhibitions - the Qiyang Hotpot Exhibition - one of China’s leading catering industry exhibition platforms. The move marks GLOBUS Events’ formal entry into the Food & Beverage (F&B) exhibition sector and strengthens its expansion into high-growth, Tier-2 city markets in China.
The agreement was signed by Mr. Edwin Tan, CEO of GLOBUS Events, and Mr. Gao Yuan, Founder of Beijing Qiyang International Exhibition Group, during the Qiyang International Exhibition Group Service Provider Synergy Conference.
This investment follows GLOBUS Events’ recent majority acquisitions of Beijing Lanneret International Exhibitions and Uniris Exhibition Shanghai Co., Ltd., after the company became a portfolio company of global private equity firm Advent in February 2024. Together, these transactions underscore GLOBUS Events’ strategy of building a diversified, scalable exhibition platform across multiple industry verticals and markets in China.
Founded in 2015, the Qiyang Hotpot Exhibition has grown into a major exhibition brand serving China’s rapidly expanding foodservice sector. By 2025, it has established events in Beijing, Tianjin, Zhengzhou, Chengdu, and Nanjing, with a total exhibition area of 250,000 square meters and approximately 500,000 professional visitors annually. Its flagship event held in Zhengzhou, the capital city of Henan province in Central China, occupies 128,000 sqm of space and attracts 200,000 visitors each year.
Commenting on the partnership, Mr. Edwin Tan, CEO of GLOBUS Events, said: “This is a powerful alliance that combines both organizers’ strengths in operational expertise, industry connections, and market access. This investment enables GLOBUS Events to enter the F&B exhibition sector through a market-leading platform with strong regional reach. Qiyang’s deep industry expertise and access to China’s fast-growing Tier-2 cities will complement our operational capabilities and long-term growth strategy.”
Mr. Gao Yuan, Founder of Qiyang Hotpot Exhibition added: “This collaboration brings not only capital but also GLOBUS Events’ proven high level expertise in the exhibition industry. By combining our strong domestic industry foundation with GLOBUS Events’ international management standards and global resources, we are well positioned to enhance exhibition quality, expand scale, and accelerate the international development of our platform.”
Post-transaction, the exhibitions will be operated by GLOBUS Qiyang (Zhengzhou) Exhibition Co., Ltd., a newly established joint venture by the parties.
The partnership is expected to unlock new growth avenues for the Qiyang Hotpot Exhibition. It will drive long-term development through enhanced operational standards and professional services, as well as upgrade in brand value, scale and exhibition formats.
For more information on GLOBUS EVENTS visit www.globusevents.com.
For more information on Qiyang Hotpot Exhibition visit www.qiyanghuizhan.com.
ABOUT GLOBUS EVENTS
GLOBUS Events (formerly known as VNU Exhibitions Asia) is one of the first exhibition organizers to establish its presence in China and has been a leader in the industry for over three decades. Through the commitment of a team of 150 professional employees, it organizes over 20 local and international leading exhibitions and conferences each year, in a total exhibiting space of over 1,000,000 sqm. Headquartered in Shanghai, it has operations in different cities across China and abroad, such as Bangkok, Beijing, Guangzhou, Shenzhen, etc. The company is a member of the Global Association of the Exhibition Industry (UFI) and "Level A Qualification Unit" of the Shanghai Convention & Exhibition Industries Association (SCEIA).
In February 2024, GLOBUS Events became part of Advent International portfolio, one of the world’s largest and most experienced private equity investment firms. Advent International was established in 1984 and has invested in over 435 private equity investments across more than 44 countries and regions. As of June 30, 2025, it managed assets totaling US$100 billion. By leveraging Advent International's global market focus, intensive operations, and industry-focused long-term investment strategy, GLOBUS Events' operating model will not only reinforce the inherent strengths but also transform into a more platform-oriented approach, providing more comprehensive and in-depth industry services and expanding the business scope.
About Beijing Qiyang International Exhibition Group Co., Ltd.
Beijing Qiyang International Exhibition Group Co., Ltd. was founded in 2004 and has focused on the exhibition industry for over 20 years. Since its inception, Qiyang has upheld its mission of "creating industry exhibitions with abundant professional visitors, bringing exhibitors and visitors closer for greater success," while serving the real economy and social development.
The Group offers a one-stop service system across exhibition organization, planning, operations, booth setup, conference hosting, and event execution. With strong industry expertise and integration capabilities, Qiyang operates professional exhibitions in catering, hot pot supplies, jewelry, apparel supply chain, tea culture, private labels, sanitation, and aggregates equipment. These events span key cities including Beijing, Tianjin, Zhengzhou, Nanjing, Chengdu, Guangzhou etc., with an annual total exhibition area exceeding 400,000 sqm. This forms an influential exhibition matrix, providing efficient platforms for value chain enterprises and earning widespread industry trust.
Contact:
[email protected]
GLOBUS Events has signed a strategic cooperation agreement with Beijing Qiyang International Exhibition Group Co., Ltd., including an equity investment in the Qiyang’s series of catering industry exhibitions - the Qiyang Hotpot Exhibition - one of China’s leading catering industry exhibition platforms. The move marks GLOBUS Events’ formal entry into the Food & Beverage (F&B) exhibition sector and strengthens its expansion into high-growth, Tier-2 city markets in China.
The agreement was signed by Mr. Edwin Tan, CEO of GLOBUS Events, and Mr. Gao Yuan, Founder of Beijing Qiyang International Exhibition Group, during the Qiyang International Exhibition Group Service Provider Synergy Conference.
This investment follows GLOBUS Events’ recent majority acquisitions of Beijing Lanneret International Exhibitions and Uniris Exhibition Shanghai Co., Ltd., after the company became a portfolio company of global private equity firm Advent in February 2024. Together, these transactions underscore GLOBUS Events’ strategy of building a diversified, scalable exhibition platform across multiple industry verticals and markets in China.
Founded in 2015, the Qiyang Hotpot Exhibition has grown into a major exhibition brand serving China’s rapidly expanding foodservice sector. By 2025, it has established events in Beijing, Tianjin, Zhengzhou, Chengdu, and Nanjing, with a total exhibition area of 250,000 square meters and approximately 500,000 professional visitors annually. Its flagship event held in Zhengzhou, the capital city of Henan province in Central China, occupies 128,000 sqm of space and attracts 200,000 visitors each year.
Commenting on the partnership, Mr. Edwin Tan, CEO of GLOBUS Events, said: “This is a powerful alliance that combines both organizers’ strengths in operational expertise, industry connections, and market access. This investment enables GLOBUS Events to enter the F&B exhibition sector through a market-leading platform with strong regional reach. Qiyang’s deep industry expertise and access to China’s fast-growing Tier-2 cities will complement our operational capabilities and long-term growth strategy.”
Mr. Gao Yuan, Founder of Qiyang Hotpot Exhibition added: “This collaboration brings not only capital but also GLOBUS Events’ proven high level expertise in the exhibition industry. By combining our strong domestic industry foundation with GLOBUS Events’ international management standards and global resources, we are well positioned to enhance exhibition quality, expand scale, and accelerate the international development of our platform.”
Post-transaction, the exhibitions will be operated by GLOBUS Qiyang (Zhengzhou) Exhibition Co., Ltd., a newly established joint venture by the parties.
The partnership is expected to unlock new growth avenues for the Qiyang Hotpot Exhibition. It will drive long-term development through enhanced operational standards and professional services, as well as upgrade in brand value, scale and exhibition formats.
For more information on GLOBUS EVENTS visit www.globusevents.com.
For more information on Qiyang Hotpot Exhibition visit www.qiyanghuizhan.com.
ABOUT GLOBUS EVENTS
GLOBUS Events (formerly known as VNU Exhibitions Asia) is one of the first exhibition organizers to establish its presence in China and has been a leader in the industry for over three decades. Through the commitment of a team of 150 professional employees, it organizes over 20 local and international leading exhibitions and conferences each year, in a total exhibiting space of over 1,000,000 sqm. Headquartered in Shanghai, it has operations in different cities across China and abroad, such as Bangkok, Beijing, Guangzhou, Shenzhen, etc. The company is a member of the Global Association of the Exhibition Industry (UFI) and "Level A Qualification Unit" of the Shanghai Convention & Exhibition Industries Association (SCEIA).
In February 2024, GLOBUS Events became part of Advent International portfolio, one of the world’s largest and most experienced private equity investment firms. Advent International was established in 1984 and has invested in over 435 private equity investments across more than 44 countries and regions. As of June 30, 2025, it managed assets totaling US$100 billion. By leveraging Advent International's global market focus, intensive operations, and industry-focused long-term investment strategy, GLOBUS Events' operating model will not only reinforce the inherent strengths but also transform into a more platform-oriented approach, providing more comprehensive and in-depth industry services and expanding the business scope.
About Beijing Qiyang International Exhibition Group Co., Ltd.
Beijing Qiyang International Exhibition Group Co., Ltd. was founded in 2004 and has focused on the exhibition industry for over 20 years. Since its inception, Qiyang has upheld its mission of "creating industry exhibitions with abundant professional visitors, bringing exhibitors and visitors closer for greater success," while serving the real economy and social development.
The Group offers a one-stop service system across exhibition organization, planning, operations, booth setup, conference hosting, and event execution. With strong industry expertise and integration capabilities, Qiyang operates professional exhibitions in catering, hot pot supplies, jewelry, apparel supply chain, tea culture, private labels, sanitation, and aggregates equipment. These events span key cities including Beijing, Tianjin, Zhengzhou, Nanjing, Chengdu, Guangzhou etc., with an annual total exhibition area exceeding 400,000 sqm. This forms an influential exhibition matrix, providing efficient platforms for value chain enterprises and earning widespread industry trust.
Contact:
[email protected]
Submit Your News!
There is no charge to submit your press release for publication on the Exhibitor News Network.
Marketplace
- Audiovisual Equipment
- Convention Centers
- Event Design and Production
- Exhibit Fabrication
- Exhibit Producers
- Exhibit Rental
- Experiential Agency
- Flooring
- Graphics
- International Exhibit Producers
- Kiosks
- Lead Retrieval
- Modular Exhibit Systems
- Portable Display Systems
- Shipping and Transportation
- All Companies