1
"Make the presentation relevant and personal to your customers; you'll win their trust and loyalty every time."
— Steve Mutler, owner and creative director, SKM Creative

2
"Write what you want to say on the back of your business card. If it doesn't fit there, it can't be communicated clearly in a seven-minute script. "
— Dave Egan, head writer, Writers Direct Group

3
"Live presentations are the most efficient way to drive waves of potential leads into your booth and prime them for follow-up."
— Andy Saks, owner and lead speaker, Spark Presentations

4
"Just because someone is smart doesn't make them an engaging speaker."
— Thom Singer professional emcee/keynote speaker

5
"A presentation is a successful way to draw attendees from the aisle and into your booth. After all, isn't that why you exhibit at a trade show?"
— Emilie Barta, trade show presentation specialist, Emilie Barta Presentations

6
"Content is key, but on the trade show floor, too much of a good thing can kill memory recall."
— Scott Tokar, visual communicator and CEO, Corporate-Fx Inc.

7
Presentations require space. Even a standing-room-only theater with one presenter requires at least 9 square feet."
— Charles Greene III, corporate magician, Corporate Shuffle Presentations

8
"An in-booth presentation should be used to begin qualified relationships, not just throw seeds to the wind."
— David Ren Jenkins, founder and CEO, Trade Shows on Steroids

9
"Good presentations engage. Great ones can enlighten, persuade, and even transport the audience off the show floor and into another world of thought."
— Errol Ahearn, vice president of global design, Global Experience Specialists Inc.

10
"Live presentations create a consistent message and an opportunity to reach a greater number of customers, which translates into more sales."
— Amy McWhirter, corporate presenter and host, Presenting Amy Productions