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The Peter Pan Principle
PHOTO: LIVE MARKETING INC.
Soon after portraying the "boy who wouldn't grow up" at the 1973 Supermarket Institute (SMI) Convention for Swift & Co.'s Peter Pan Peanut Butter, Elaine Cohen grew to become a giant in the exhibiting industry. Working for Kellogg Co. at the SMI show in 1974, she realized that blending customized entertainment with a client's promotional efforts could create a unique hook for attendees. So in 1978, Cohen founded Chicago-based Live Marketing Inc. and quickly went from working for peanuts to pioneering live presentations and integrated event programs for industries from caskets to computers.
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eTrak Online Sessions
Feb. 5, 2026
3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
Feb. 10, 2026
3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Feb. 19, 2026
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Mar. 3, 2026
6020R The @show Experience: Understand the Essentials of Exhibit Design
Mar. 10, 2026
7058R Authors Executive Series: Thrive Under Deadlines: Strategies for Success
All Sessions >>
3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
Feb. 10, 2026
3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Feb. 19, 2026
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Mar. 3, 2026
6020R The @show Experience: Understand the Essentials of Exhibit Design
Mar. 10, 2026
7058R Authors Executive Series: Thrive Under Deadlines: Strategies for Success
All Sessions >>