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Relatively Speaking
PHOTO: BUNDESARCHIV, BILD 102-10300/PHOTO: GEORG PAHL
One of the oldest industrial exhibitions in Germany, the Internationale Funkausstellung Berlin has been the launchpad for world-altering tech from the first car radio to the digital TV. So enormous was its status that Albert Einstein addressed the show in 1930. In his short, jokey keynote, the frizzy-haired genius playfully admonished listeners to avoid falling into the trap of knowing "not more of" the wonders of science and engineering underlying the burgeoning medium of radio "than a cow realizes of the botany of the plants which it eats with pleasure."
Magazine Topics
Marketplace
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- Exhibit Fabrication
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- Experiential Agency
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- International Exhibit Producers
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- Lead Retrieval
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- Portable Display Systems
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eTrak Online Sessions
Feb. 5, 2026
3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
Feb. 10, 2026
3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Feb. 19, 2026
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Mar. 3, 2026
6020R The @show Experience: Understand the Essentials of Exhibit Design
Mar. 10, 2026
7058R Authors Executive Series: Thrive Under Deadlines: Strategies for Success
All Sessions >>
3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
Feb. 10, 2026
3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Feb. 19, 2026
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Mar. 3, 2026
6020R The @show Experience: Understand the Essentials of Exhibit Design
Mar. 10, 2026
7058R Authors Executive Series: Thrive Under Deadlines: Strategies for Success
All Sessions >>