Stay Informed!
Subscribe to our free newsletter and don't miss a thing
Company News
London-based Global Brand Experience Agency onepointfive Opens Office in the Middle East
1/27/2026
DUBAI - Award-winning brand experience agency onepointfive, known for its creatively bold and strategically impactful work with global brands including Shopify, Bumble, Longchamp and Microsoft is opening an office in Dubai. The move is marked by a landmark international project for long-standing client Shopify at the inaugural Shoptalk Luxe event in Abu Dhabi this week, signalling a bold and ambitious first step into one of the world’s fastest-growing experience markets.
onepointfive was founded in 2019 by Rob Pryce and Joel Barsch over 3 pizzas (hence the name) and a belief that brand experience could be done better - with less siloed thinking and more humanity and fluency between B2B rigour and B2C creativity. The agency has quickly built a reputation for delivering work that connects with people and delivers real results.
The business, which the pair will lead and look to grow quickly with talent from the region, brings onepointfive’s London-built creative and strategic power and expertise, honed over years of success in mature markets across Europe, the US and Asia, into one of the world’s fastest-growing experience markets. With audiences in the region increasingly seeking more ambitious, design-led brand experiences, onepoinfive will apply the agency’s cutting-edge thinking and delivery model to a market shaping the future of live engagement.
The launch will be brought to life by onepointfive’s work for Shopify at Shoptalk Luxe, a new ultra-premium B2B conference and exhibition for senior leaders in luxury, retail and technology. The agency has created a fully bespoke brand environment spanning a custom-built pavilion, product demos, meeting spaces and a beachside cabana hospitality experience for the C-Suite global audience.
For Shopify’s presence, the ambition was to create an experience that felt more like stepping into a luxury designer store than a trade stand, with every detail considered - turning each interaction into a refined, memorable brand moment. The result is a space that blends strong product storytelling with a luxury, human feel, showing how corporate experiences can be just as engaging and culturally relevant as consumer activations.
For Shopify, the partnership with onepointfive builds on several years of collaboration across the UK, Europe and APAC, where the agency has helped evolve the brand’s physical presence from custom modular, sustainable exhibition systems that drive measurable lead generation, to owned conferences, networking programmes and C-suite hospitality experiences designed to build genuine, long-term relationships.
Rob Pryce at onepointfive, said: “Our clients are increasingly global, and so are the opportunities for experience-led marketing. The Middle East is investing in experiences at a scale and ambition that’s unmatched, and Shoptalk Luxe gives us the perfect launch platform to bring our way of thinking to the region, combining strategic B2B thinking with the emotion and craft of world-class B2C design.”
Joel Barsch at onepointfive, added: “We don’t believe in cookie-cutter activations or short-term, churn-and-burn RFP culture. Whether it’s a tech exhibition in Cologne or a consumer activation in London, people want to feel something real. Our aim in the Middle East is to bring that same philosophy: exceptional client service, creative firepower from London, and deep cultural understanding on the ground.”
Learn more at www.weareonepointfive.com.
Contact:
[email protected]
DUBAI - Award-winning brand experience agency onepointfive, known for its creatively bold and strategically impactful work with global brands including Shopify, Bumble, Longchamp and Microsoft is opening an office in Dubai. The move is marked by a landmark international project for long-standing client Shopify at the inaugural Shoptalk Luxe event in Abu Dhabi this week, signalling a bold and ambitious first step into one of the world’s fastest-growing experience markets.
onepointfive was founded in 2019 by Rob Pryce and Joel Barsch over 3 pizzas (hence the name) and a belief that brand experience could be done better - with less siloed thinking and more humanity and fluency between B2B rigour and B2C creativity. The agency has quickly built a reputation for delivering work that connects with people and delivers real results.
The business, which the pair will lead and look to grow quickly with talent from the region, brings onepointfive’s London-built creative and strategic power and expertise, honed over years of success in mature markets across Europe, the US and Asia, into one of the world’s fastest-growing experience markets. With audiences in the region increasingly seeking more ambitious, design-led brand experiences, onepoinfive will apply the agency’s cutting-edge thinking and delivery model to a market shaping the future of live engagement.
The launch will be brought to life by onepointfive’s work for Shopify at Shoptalk Luxe, a new ultra-premium B2B conference and exhibition for senior leaders in luxury, retail and technology. The agency has created a fully bespoke brand environment spanning a custom-built pavilion, product demos, meeting spaces and a beachside cabana hospitality experience for the C-Suite global audience.
For Shopify’s presence, the ambition was to create an experience that felt more like stepping into a luxury designer store than a trade stand, with every detail considered - turning each interaction into a refined, memorable brand moment. The result is a space that blends strong product storytelling with a luxury, human feel, showing how corporate experiences can be just as engaging and culturally relevant as consumer activations.
For Shopify, the partnership with onepointfive builds on several years of collaboration across the UK, Europe and APAC, where the agency has helped evolve the brand’s physical presence from custom modular, sustainable exhibition systems that drive measurable lead generation, to owned conferences, networking programmes and C-suite hospitality experiences designed to build genuine, long-term relationships.
Rob Pryce at onepointfive, said: “Our clients are increasingly global, and so are the opportunities for experience-led marketing. The Middle East is investing in experiences at a scale and ambition that’s unmatched, and Shoptalk Luxe gives us the perfect launch platform to bring our way of thinking to the region, combining strategic B2B thinking with the emotion and craft of world-class B2C design.”
Joel Barsch at onepointfive, added: “We don’t believe in cookie-cutter activations or short-term, churn-and-burn RFP culture. Whether it’s a tech exhibition in Cologne or a consumer activation in London, people want to feel something real. Our aim in the Middle East is to bring that same philosophy: exceptional client service, creative firepower from London, and deep cultural understanding on the ground.”
Learn more at www.weareonepointfive.com.
Contact:
[email protected]
Submit Your News!
There is no charge to submit your press release for publication on the Exhibitor News Network.
Marketplace
- Audiovisual Equipment
- Convention Centers
- Event Design and Production
- Exhibit Fabrication
- Exhibit Producers
- Exhibit Rental
- Experiential Agency
- Flooring
- Graphics
- International Exhibit Producers
- Kiosks
- Lead Retrieval
- Modular Exhibit Systems
- Portable Display Systems
- Shipping and Transportation
- All Companies