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Treasure Map
PHOTO: A.P. KARPINSKY RUSSIAN GEOLOGICAL RESEARCH INSTITUTE
Built for the Soviet Union's pavilion at the 1937 International Exposition of Art and Technology in Paris, the bejeweled, 50,000-piece "Map of Industry" took 667 workers 11 months to create. Moscow was represented on the 19-by-15-foot chart by a ruby and a hammer-and-sickle made of diamonds, while other cities were signified by gilded silver stars inset with artificial rubies. Seas were denoted by lapis lazuli, mountains by jasper, and industries by rubies, emeralds, and topazes. Insured for $137 million in 1937, the 3.5-ton map would be worth roughly $2.5 billion today.
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Feb. 5, 2026
3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
Feb. 10, 2026
3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Feb. 19, 2026
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Mar. 3, 2026
6020R The @show Experience: Understand the Essentials of Exhibit Design
Mar. 10, 2026
7058R Authors Executive Series: Thrive Under Deadlines: Strategies for Success
All Sessions >>
3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
Feb. 10, 2026
3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Feb. 19, 2026
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Mar. 3, 2026
6020R The @show Experience: Understand the Essentials of Exhibit Design
Mar. 10, 2026
7058R Authors Executive Series: Thrive Under Deadlines: Strategies for Success
All Sessions >>