For its exhibit at the Outdoor Retailer Summer Market, Keen Inc. wanted a stand that would leave as small an impact on the environment as it would make a huge one on the attendees. Joining forces with Ted Rivers Design and Greenspace LLC, the eco-conscious footwear and accessories company crafted a 4,200-square-foot booth where virtually all the components were made from recycled materials or crafted using elements repurposed from 16 previous Outdoor Retailer shows.

Arriving visitors encountered a reception desk made of reclaimed barn wood planed down to a natural finish. A nearby beer keg found new life as a garbage can, and six tables made from salvaged spools dotted the space around the booth's signature architectural element: a geodesic dome-like sculpture made of tension-fabric panels on which projected content evoked blue skies and other natural imagery. Measuring 28-by-28 feet and standing 15 feet tall, the dome – which Keen slated for reuse at future outdoor events – had supporting struts attached to wooden logs hewn from Douglas fir trees.

Trailers previously used on the company's road tours functioned as the booth's two main selling areas. Inside these, Keen displayed products on shelving and tables that were largely recycled. Even the conference room reflected the sustainable design, with a large table made from car hoods and eight chairs constructed from old bicycle parts and reused fabric graphics. Once guests finished with business, they relaxed at the hospitality bar, which served beverages in reusable metal mugs instead of disposable cups. Last, Keen staffers encouraged visitors to use a recovered old-time phone booth to contact their congressional representatives. Using provided scripts and phone numbers, callers encouraged lawmakers to treat the environment with the same care Keen did its exhibit. E