1
"Our customers are using our augmented-reality apps for product demos on Zoom calls and other online presentations."
— Tracy Evans, president and CEO, Exhibitry.com

2
"Data security is a concern with any online demo, and special care has to be taken to protect both the user and the customer"
— John Ramirez, CEO, Route 66 Digital LLC

3
"Online demos are useful, but in general, seeing and touching products will never be completely replaced by virtual events."
— Richard Cecil Dorman, vice president, business development, AVFX LLC

4
"If possible, extend the experience to the home by shipping a sample product to the attendee ahead of the demo."
— Allen Yesilevich, head of marketing and growth, Accelevents Inc.

5
"Stories provide context and heart for online demos that make them more memorable and applicable."
— Charles Biczak, director, strategic planning, corporate planning division, Canon U.S.A. Inc.

6
"In-person demos tend to prompt open conversations. Build natural pauses into an online demo to encourage dialogue."
— Lauren Weatherly, senior vice president, marketing, Premiere Global Services Inc. (dba PGi)

7
"Our research shows some industries, such as manufacturing, will go back to live demos sooner than others because they're largely driven by being able to touch products."
— Michael Schaiman, senior vice president, digital experience, The Freeman Co. LLC (Freeman)

8
"Online demos can be available year-round and on demand, whereas in-person demos are limited by time and space."
— Dr. Manny Dominguez, founder and CEO, Simulocity LLC

9
"Your window to demo is shorter online, as people are multitasking. So short and sweet with a lasting impression is key."
— Colleen Bisconti, vice president, conferences and events, IBM Corp.

10
"The most interesting example I've seen is Canon Medical Systems USA using augmented reality to engage virtual attendees with a self-directed demo that visualized the product in 3-D."
— Carmine DeFalco, president, Pixel Light Digital Media Inc.