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Mad Systems Introduces Alice™ OnBoard AI-driven Platform for Hyper-personalized Tours
5/7/2025
ORANGE, Calif. - Mad Systems Inc., the award-winning innovator behind the patented Alice™ personalization platform, today announced Alice™ OnBoard. This mobile-first extension delivers the full power of Alice™ directly to guests’ phones, without installing a single beacon or camera on the exhibit floor.
“Institutions need cutting-edge engagement, but they don’t always have the time or budget for major hardware roll-outs,” said Maris J. Ensing, founder of Mad Systems. “Alice™ OnBoard turns any Wi-Fi network into an intelligent, personalized guide so museums can focus on storytelling while we handle the tech in the cloud, or at the edge.”
Zero Hardware, Maximum Impact
Whether guiding families through a science center, offering art-history deep dives across a city’s museum district, or delivering seasonal garden walks at a botanical park, Alice™ OnBoard scales to any venue with Wi-Fi. The system seamlessly complements fixed Alice™ installations powered by Mad Systems’ QuickSilver® AV ecosystem, giving operators the freedom to mix mobile-only, screen-based, or fully sensor-enhanced experiences.
Availability
Alice™ OnBoard is available to museums, heritage sites, zoos, aquariums, visitor centers, and themed attractions worldwide. Mad Systems provides turnkey setup and training or can integrate with existing teams and infrastructure. Alice™ OnBoard enables indoor and outdoor exhibits.
About Mad Systems
Mad Systems Inc. designs and integrates advanced audiovisual and interactive solutions for cultural, educational, and entertainment venues across the globe. With ten issued U.S. patents and more pending worldwide, the company’s technologies, including QuickSilver®, Alice™, Lory™, and CheshireCat™, enable hyper-personalized, multilingual, and accessible visitor experiences. Founded in 1998 and headquartered in Orange, California, Mad Systems is WBE certified at the city, state, and federal levels. www.madsystems.com
Contact:
[email protected]
ORANGE, Calif. - Mad Systems Inc., the award-winning innovator behind the patented Alice™ personalization platform, today announced Alice™ OnBoard. This mobile-first extension delivers the full power of Alice™ directly to guests’ phones, without installing a single beacon or camera on the exhibit floor.
“Institutions need cutting-edge engagement, but they don’t always have the time or budget for major hardware roll-outs,” said Maris J. Ensing, founder of Mad Systems. “Alice™ OnBoard turns any Wi-Fi network into an intelligent, personalized guide so museums can focus on storytelling while we handle the tech in the cloud, or at the edge.”
Zero Hardware, Maximum Impact
- Instant deployment. Visitors join the venue’s Wi-Fi, scan an RFID tag or QR code, and launch Alice™ OnBoard in their browser.
- Personalized journeys. The patented Alice™ engine tailors media to each guest’s language, age, interests, and accessibility needs, then adapts in real time as the visit unfolds.
- 200+ languages, full accessibility. Captions, audio description, and screen-reader compatibility arrive automatically in the visitor’s preferred language.
- Institution-controlled content. Curators manage Alice’s “Body of Knowledge”; visitors receive the right story, personalized to their preferences, at the right moment, every time they return.
- Edge or cloud flexibility. Run Alice™ OnBoard entirely in the cloud or deploy it on-premises for ultra-low latency and data-sovereignty peace of mind.
Whether guiding families through a science center, offering art-history deep dives across a city’s museum district, or delivering seasonal garden walks at a botanical park, Alice™ OnBoard scales to any venue with Wi-Fi. The system seamlessly complements fixed Alice™ installations powered by Mad Systems’ QuickSilver® AV ecosystem, giving operators the freedom to mix mobile-only, screen-based, or fully sensor-enhanced experiences.
Availability
Alice™ OnBoard is available to museums, heritage sites, zoos, aquariums, visitor centers, and themed attractions worldwide. Mad Systems provides turnkey setup and training or can integrate with existing teams and infrastructure. Alice™ OnBoard enables indoor and outdoor exhibits.
About Mad Systems
Mad Systems Inc. designs and integrates advanced audiovisual and interactive solutions for cultural, educational, and entertainment venues across the globe. With ten issued U.S. patents and more pending worldwide, the company’s technologies, including QuickSilver®, Alice™, Lory™, and CheshireCat™, enable hyper-personalized, multilingual, and accessible visitor experiences. Founded in 1998 and headquartered in Orange, California, Mad Systems is WBE certified at the city, state, and federal levels. www.madsystems.com
Contact:
[email protected]
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