1
"Nothing eliminates the 'booth babe' stereotype like a hired staffer who knows exactly what she's talking about."
— Ashley Blalock, director of talent management, Ashley Avery Agency

2
"Just like you can't expect fine dining at fast-food pricing, you can't expect experienced trade show pros at spokesmodel pricing."
— Becky Jo Schwarz, president, CE Talent

3
"Most companies just send a person who doesn't want to be there to fill a spot in the booth. Hired professionals will come in motivated and excited."
— Sondra Irwin, CEO, PPG Talent Group

4
"Even when trained on your products, hired staffers' depth of knowledge is still not at the level of your own people."
— Matt Hill, president, The Hill Group

5
"Remind booth staff that even though the information they repeat over and over is not new to them, it is new to every single trade show attendee."
— Emilie Barta, trade show presentation specialist, Emilie Barta Presentations

6
"'Booth babe' was a term used in the 1980s. Open your mind to what a professional staffer can do."
— Shelly Justice, CEO, CMT Agency Inc.

7
I still receive requests for hired staff to be attractive, but I'm happy to report that I seldom get requests for women in low-cut blouses and short skirts."
— Gina Viola, president, Trade Show Temps

8
"If attendees ask a hired staffer a question, and that individual doesn't know the answer, that's the company's fault."
— Jennifer Gill, director, global product marketing, Zerto Corp.

9
"A poor booth staffer is worse than no staffer at all."
— David Saef, executive vice president of strategy and MarketWorks, Global Experience Specialists Inc.

10
"Don't send someone to the show because he's close to the venue; send him because he is the right person for the task."
— Jefferson Davis, president, Competitive Edge