ten by 10
Artificial Intelligence
We asked 10 experts to share their views and opinions on Artificial Intelligence (AI).
1
"It has a long way to go to reach the expert level because the more mediocre information the system receives, the more mediocre its answers are."
— Liza Shvyndikova, CEO, Confetta
2
"For trade shows, AI is a tool for inspiration, but it can never replace creativity. Creatives seek inspiration from everything. If AI is another source of inspiration, then it's being used well."— Todd Sussman, vice president of creative, Derse Inc.
3
"I'm most excited about utilizing AI to develop marketing materials for trade shows, which allows small startup companies to look competitive in a saturated market."— Kyle Grogan, trade show coordinator, Heidenhain Corp.
4
"AI cannot create without human direction and instruction."— Luciano Mociulsky, fundador propietario director, Grupo Seres
5
"Until AI can decipher every client's unique request to 'Be Innovative,' I think our creative jobs are safe." — Josh Frisbie, vice president of creative, Hamilton Exhibits LLC
6
"AI will learn how to do some of my job and is arguably already better at some of the administrative tasks than me. My go-to AI programs are Midjourney, Bard, and Runway." — Damian Ferrar, SVP, innovation director, global head of Jack X, Jack Morton Worldwide Inc.
7
"I'm pretty sure it can't do everything we do, but if AI can save us time to be more strategic and drive business impact through experiential programs, why not embrace it?"— Julie Lynch, founder, LynchPin Consulting
8
"Digging for all intelligence on a subject versus asking a global intelligence system allows for less time searching and more time using and creating."— Dave Teubner, owner and CEO, Warehouse 21
9
"I could see chatbots replacing booth staff. People don't really seem to know how to interact with each other now, so it'd be natural for them to 'chat' with an AI instead."— Clint Borucki, president and owner, Acme Design Inc.
10
"Those who are afraid and resist will ultimately fall behind. The most successful will find ways to utilize and collaborate with AI to create amazing experiences for the long term.
"— Jeff Hannah, founder and president, Global Exhibitor
Editorial
A Heart Two Sizes Too Small
I recognize my fellow hygge-hounds on the show floor even in the height of a Vegas summer.
Exhibitor Q & A
Booth Staffing
What should I be thinking of when I put together a team to staff our booth for upcoming shows?
Exhibiting 101
Audi-do and Audi-don't
Are you considering integrating audiovisual in your exhibit? Here are some pitfalls to avoid and best practices.
Ammunition
Ideas That Work
Horsing Around, 19th Century Animation, and more
Products
New Tools
Mounting Solutions, Remote Control, and more
Ten by 10
Artificial Intelligence
We asked 10 experts to share their views and opinions on Artificial Intelligence (AI).
Fixing Snafus
Turn Up with the Base
A rookie cost-cutting measure resulted in countless unbudgeted labor hours and a dash into a dark parking lot.
Ask Dan
Measuring Performance
My staffers want to be responsible for measuring their performance at shows.
Archive
Spark de Triomphe
1881: The International Exposition of Electricity in Paris
Accessibility
Is Your Booth ADA Compliant?
Here are eight ways exhibitors can make their stands compliant with the Americans with Disabilities Act.
Insight
UFI Sighting
Kai Hattendorf, CEO of the Paris-based Union of International Fairs (UFI), is combating live-events industry problems
Quiz
Are You for Real?
Guess which shows are real and which are shams in this issue's quiz.
Exhibit Design Awards
EXHIBITOR Magazine's 37th Annual Exhibit Design Awards
Honoring the best trade show exhibit designs in the world.
Exhibit Design Awards
Tunnel Vision
To lure attendees into its booth, Mimaki Engineering Co. Ltd. creates a magically expanding tunnel.
Exhibit Design Awards
Angling for Success
The use of angular design reinforced the message that Fortna is a forward-thinking brand focused on growth and movement
Exhibit Design Awards
What's Up, Dock?
Walking into the Amels exhibit was like entering a temporary beach pavilion in the Netherlands.
Exhibit Design Awards
Haus Party
With the clean lines of a midcentury-modern home, Miele's exhibit allowed visitors to experience an array of products
Exhibit Design Awards
Twin Piques
Dassault introduced more than 400 guests to their virtual twins while presenting its new healthcare technology at CES
Exhibit Design Awards
More Than Meets the Eye
Honda Canada designed a traffic-stopping booth that gave a glimpse into the inner workings of its automobiles
Exhibit Design Awards
Cloud Sourcing
A back wall of millwork, white fabric, and LED lighting created the illusion of a much larger space for Turvo's booth.
Exhibit Design Awards
Building Dimensions
Using Naked Eye 3-D technology, Parker Hannafin delivered an earth-rumbling 3-D video experience
Exhibit Design Awards
A Perfect Fit
FootJoy placed golfers at the center of their booth to provide a full-circle customized shoe-fitting experience.
Exhibit Design Awards
Luxe Reflection
Hamilton Exhibits outshined the competition with mirrored surfaces, scores of disco balls, and an electric string trio
Exhibit Design Awards
EDA Honorable Mentions
Here are this year's Exhibit Design Awards Honorable Mentions.