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Unbridled and OrangeDoor Announce Strategic Merger
12/3/2025
Unbridled and OrangeDoor are coming together with shared leadership, shared decision-making, and a shared vision.
Founded in 2001, Unbridled joins forces with OrangeDoor as it marks 25 years in business. The merger unites two award-winning companies with complementary strengths in global events, exhibitions, and live experiences. With operational excellence at the heart of the shared efforts, aligned values, and a client base that fits seamlessly together, it’s a natural step that allows us to offer more to our clients and create better opportunities for our teams.
Our current presence in both North America and the UK enables us to expand into new territories, with a particular focus on the Middle East. This global mindset means more cross-border collaboration, more international projects, and the ability to support clients wherever they operate.
Importantly, this merger is not just about business growth; it’s about creating meaningful opportunities for our people. Our teams will gain access to new markets, fresh perspectives, and the chance to work across regions, whether temporarily or long-term. We’ll also invest in coaching and development to help individuals grow their careers and build new skills.
While OrangeDoor is already B Corp certified, the merger introduces a new dynamic through Unbridled’s 20/20/60 model: 20% of net income is donated to charity, another 20% is retained to ensure long-term financial stability, and 60% is reinvested in the team.
This merger brings together fresh thinking, deep industry insight and shared values which are set to benefit our clients and our people and to deliver world-class, engaging experiences with demonstrable impact.
“‘We’ve joined forces to form a powerhouse of global innovation that brings together the bright minds of 350 experts to scale creativity and impact at events, exhibitions, and brand experiences,” said Stan Bullis, President & Founder, Unbridled.
HOW WILL THIS CHANGE YOUR MARKET POSITION OR COMPETITIVE ADVANTAGE?
Both companies bring different sector capabilities, and our merger strengthens our position by broadening our product offering and opening new opportunities in each of our client bases. For example, Unbridled has significant experience in pharmaceutical and food & beverage while OrangeDoor has built a strong reputation in tech, finance and HR.
We’re also expanding our capabilities in exhibitions, activations, and award-winning global experiences. That means clients will have access to a wider range of services, delivered with the same high standards that they know and trust. We’ll be bringing more color and innovative experiential elements to our work by tapping into extensive stateside production and performance expertise.
In short, this is about smart growth. We’re not trying to be everything to everyone – we’re building a more complete service offering for the clients we already serve and are opening up new opportunities in sectors and regions where we can add value.
WHO INITIATED THE MERGER AND WHAT ARE THE TERMS?
This merger came about through a long-standing professional relationship and mutual respect. Stan Bullis, founder of Unbridled, worked with OrangeDoor’s Andrew Winterburn some years ago on a shared healthcare client. That early collaboration on the account saw projects split evenly and fairly with the focus on delivering great results for the client.
That early collaboration built a foundation of trust and underlines how well Unbridled and OrangeDoor’s outlooks are aligned.
Fast forward to a recent event in Boston, where a chance conversation with one of Stan’s team led to us reconnecting. From there, it became clear that despite operating thousands of miles apart, both businesses had remarkable synergies in values, ambition and belief in people.
This is a merger of like-minded organizations, with both companies coming together through leadership, decision-making, and a shared vision. The terms of the merger reflect that spirit; it’s about a partnership, not a takeover.
Learn more at www.unbridled.com and www.weareorangedoor.com.
Contact:
[email protected]
Unbridled and OrangeDoor are coming together with shared leadership, shared decision-making, and a shared vision.
Founded in 2001, Unbridled joins forces with OrangeDoor as it marks 25 years in business. The merger unites two award-winning companies with complementary strengths in global events, exhibitions, and live experiences. With operational excellence at the heart of the shared efforts, aligned values, and a client base that fits seamlessly together, it’s a natural step that allows us to offer more to our clients and create better opportunities for our teams.
Our current presence in both North America and the UK enables us to expand into new territories, with a particular focus on the Middle East. This global mindset means more cross-border collaboration, more international projects, and the ability to support clients wherever they operate.
Importantly, this merger is not just about business growth; it’s about creating meaningful opportunities for our people. Our teams will gain access to new markets, fresh perspectives, and the chance to work across regions, whether temporarily or long-term. We’ll also invest in coaching and development to help individuals grow their careers and build new skills.
While OrangeDoor is already B Corp certified, the merger introduces a new dynamic through Unbridled’s 20/20/60 model: 20% of net income is donated to charity, another 20% is retained to ensure long-term financial stability, and 60% is reinvested in the team.
This merger brings together fresh thinking, deep industry insight and shared values which are set to benefit our clients and our people and to deliver world-class, engaging experiences with demonstrable impact.
“‘We’ve joined forces to form a powerhouse of global innovation that brings together the bright minds of 350 experts to scale creativity and impact at events, exhibitions, and brand experiences,” said Stan Bullis, President & Founder, Unbridled.
HOW WILL THIS CHANGE YOUR MARKET POSITION OR COMPETITIVE ADVANTAGE?
Both companies bring different sector capabilities, and our merger strengthens our position by broadening our product offering and opening new opportunities in each of our client bases. For example, Unbridled has significant experience in pharmaceutical and food & beverage while OrangeDoor has built a strong reputation in tech, finance and HR.
We’re also expanding our capabilities in exhibitions, activations, and award-winning global experiences. That means clients will have access to a wider range of services, delivered with the same high standards that they know and trust. We’ll be bringing more color and innovative experiential elements to our work by tapping into extensive stateside production and performance expertise.
In short, this is about smart growth. We’re not trying to be everything to everyone – we’re building a more complete service offering for the clients we already serve and are opening up new opportunities in sectors and regions where we can add value.
WHO INITIATED THE MERGER AND WHAT ARE THE TERMS?
This merger came about through a long-standing professional relationship and mutual respect. Stan Bullis, founder of Unbridled, worked with OrangeDoor’s Andrew Winterburn some years ago on a shared healthcare client. That early collaboration on the account saw projects split evenly and fairly with the focus on delivering great results for the client.
That early collaboration built a foundation of trust and underlines how well Unbridled and OrangeDoor’s outlooks are aligned.
Fast forward to a recent event in Boston, where a chance conversation with one of Stan’s team led to us reconnecting. From there, it became clear that despite operating thousands of miles apart, both businesses had remarkable synergies in values, ambition and belief in people.
This is a merger of like-minded organizations, with both companies coming together through leadership, decision-making, and a shared vision. The terms of the merger reflect that spirit; it’s about a partnership, not a takeover.
Learn more at www.unbridled.com and www.weareorangedoor.com.
Contact:
[email protected]
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