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EuroShop 2026 to Offer Guided Tours of Retail Innovations
1/19/2026
During EuroShop 2026, the Global Retail Festival in Düsseldorf, Germany, guided tours will be offered from February 22 – 26, 2026 at the fairgrounds. Designed for trade visitors looking for fast and focused inspiration, the tours will provide a compact overview of the latest innovations in retail. Curated by industry experts, these tours will give exclusive insights into current trends, future solutions and best practice examples from the international retail sector.
The guided tours will be conducted in small, compact groups and follow clearly defined themes, leading participants to selected exhibitors showcasing relevant industry solutions and the latest developments across the EuroShop exhibition halls. All tours will be held in English. They take place once on the first and last day of the trade fair bur twice daily from February 23 - 25 February, with one tour in the morning and one in the afternoon. Each tour lasts approximately 2 to 2.5 hour. Tickets for the guided tours can be purchased from the official EuroShop ticket shop at www.eurosphop-tradefair.com. A valid trade fair ticket is required to participate.
The focus of the guided tours will be on the following topics:
For the first time, EuroShop is taking visitors beyond the trade fair site with a guided tour: the Düsseldorf Store Tour invites visitors to experience retail design in the city center. Innovative retail concepts will be presented at selected locations, showcasing the creation of contemporary worlds of experience through the interplay of community, storytelling and digitality. The tour will last about 3 hours, offering in-depth insights into current trends in brick-and-mortar retail with a particular focus on fashion and food retail. It combines inspiration with analysis, offering a first-hand look at international retail design trends in an authentic urban setting. The tour starts at the fairgrounds. Tickets are available from the official EuroShop ticket shop. Additional tours will be offered by EuroShop exhibitors and partners.
About EuroShop
EuroShop is the world's leading trade fair for the retail industry and takes place every three years in Düsseldorf, Germany. It brings together the international who's who of retail, industry, architecture, design and technology, covering the entire retail value chain. Across seven experience dimensions, EuroShop showcases innovative solutions, forward-looking concepts and trends shaping the future of retail – from retail technology and shop fitting & store design to lighting, expo & event, food service equipment, energy management and retail marketing. With its high-caliber supporting program, practical formats and strong international appeal, EuroShop serves as the central platform for exchange, inspiration and innovation in global retail. For further information on visiting or exhibiting at EuroShop 2026, visit www.euroshop-tradefair.com and www.mdna.com.
Contact:
[email protected]
During EuroShop 2026, the Global Retail Festival in Düsseldorf, Germany, guided tours will be offered from February 22 – 26, 2026 at the fairgrounds. Designed for trade visitors looking for fast and focused inspiration, the tours will provide a compact overview of the latest innovations in retail. Curated by industry experts, these tours will give exclusive insights into current trends, future solutions and best practice examples from the international retail sector.
The guided tours will be conducted in small, compact groups and follow clearly defined themes, leading participants to selected exhibitors showcasing relevant industry solutions and the latest developments across the EuroShop exhibition halls. All tours will be held in English. They take place once on the first and last day of the trade fair bur twice daily from February 23 - 25 February, with one tour in the morning and one in the afternoon. Each tour lasts approximately 2 to 2.5 hour. Tickets for the guided tours can be purchased from the official EuroShop ticket shop at www.eurosphop-tradefair.com. A valid trade fair ticket is required to participate.
The focus of the guided tours will be on the following topics:
- Innovation Tour RetailTech: This tour will highlight forward-looking technologies such as AI-based systems, automation and smart store solutions that strengthen brick-and-mortar retail digitally and efficiently. Participants will explore fresh ideas, innovative approaches and practical applications from the EuroCIS (Retail Technology) dimension.
- Guided Tour Energy Management & Optimization: This tour will provide practical insights into how retail companies can enhance efficiency and strengthen their competitiveness through the use of intelligent energy and resource management systems.
- Guided Tour Sustainable Materials & Store Design: On this tour, participants will discover how future-oriented store concepts can be combined with environmental awareness. Exhibitors specializing in shopfitting, store design and visual merchandising present innovative, resource-saving solutions for floors, walls, ceilings, surfaces and furnishing elements.
For the first time, EuroShop is taking visitors beyond the trade fair site with a guided tour: the Düsseldorf Store Tour invites visitors to experience retail design in the city center. Innovative retail concepts will be presented at selected locations, showcasing the creation of contemporary worlds of experience through the interplay of community, storytelling and digitality. The tour will last about 3 hours, offering in-depth insights into current trends in brick-and-mortar retail with a particular focus on fashion and food retail. It combines inspiration with analysis, offering a first-hand look at international retail design trends in an authentic urban setting. The tour starts at the fairgrounds. Tickets are available from the official EuroShop ticket shop. Additional tours will be offered by EuroShop exhibitors and partners.
About EuroShop
EuroShop is the world's leading trade fair for the retail industry and takes place every three years in Düsseldorf, Germany. It brings together the international who's who of retail, industry, architecture, design and technology, covering the entire retail value chain. Across seven experience dimensions, EuroShop showcases innovative solutions, forward-looking concepts and trends shaping the future of retail – from retail technology and shop fitting & store design to lighting, expo & event, food service equipment, energy management and retail marketing. With its high-caliber supporting program, practical formats and strong international appeal, EuroShop serves as the central platform for exchange, inspiration and innovation in global retail. For further information on visiting or exhibiting at EuroShop 2026, visit www.euroshop-tradefair.com and www.mdna.com.
Contact:
[email protected]
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