The Last Straw
Reusable straws are the latest craze when it comes to trade show swag, but the Green giveaways often have two shortcomings: minimal imprint areas for branding and a lack of portable storage. (After all, who wants to put their mouth on a metal straw that's been sitting at the bottom of their purse or messenger bag?) The Sip 'N Store Reusable Silicone Straw from Quality Logo Products Inc. solves both of these problems thanks to its 2-inch-diameter plastic storage case, which can be printed with a custom design up to 1.75 inches round. The 10-inch, dishwasher-safe straw (available in blue, red, white, and lime green) neatly rolls up inside the case when not in use. Contact: Quality Logo Products Inc., Aurora, IL, 866-312-5646, www.qualitylogoproducts.com

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Hot Spot
In many respects, gobos are an underrated – and underutilized – means of creating attention-grabbing in-booth lighting effects. Apollo Design Technology Inc.'s ultra compact and user-friendly SpotFX LED Projector makes it easy to brand your exhibit with glowing logos, marketing messages, and more. Mountable to a wide range of exhibit structures and powered by a 10-foot cord, the SpotFX measures less than 6 inches long and 3 inches high, yet it is capable of projecting crisp images up to 4.5 feet in diameter on surfaces up to 10 feet away. Each unit's focus, tilt, and rotation can be adjusted manually, and the internal light source is rated for 35,000 hours. The SpotFX is compatible with metal, glass, and plastic gobos, and exhibitors can choose from Apollo's library of more than 3,400 designs or opt for a custom creation. Contact: Apollo Design Technology Inc., Fort Wayne, IN, 260-497-9192, www.apollodesign.net

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Form and Function
The Chilewich x Taylor Creative collection of rental furniture is ideal for face-to-face marketers who value sophistication as much as practicality. The line, which encompasses five styles, including a bar, 2-foot-square high-top tables, and a 2-foot-by-6-foot bistro-height table, features inlays of the revered Chilewich brand's durable woven vinyl fabric. Available in three colorways (gold, carbon, and white/silver), the collection is resistant to water damage and staining, complies with National Fire Protection Association guidelines, is chic enough to be used without tablecloths, and can be branded with custom vinyl stickers. Contact: Taylor Creative Inc., New York, 888-245-4044, www.taylorcreativeinc.com