Touchless Tech

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Touchless Tech

We asked 10 experts to share their views and opinions on hands-free technology.

"Our fingers and thumbs limit the speed at which we can interface with technology currently. Once a true cerebral connection with touchless technology is achieved, our physical bodies become more obsolete."
— Tao Her, executive vice president of design, Chicago Exhibit Productions Inc.

"While going touchless does have pertinent sanitary benefits, the bigger advantage is the wow factor. Some touchless tech is truly the stuff of sci-fi movies."
— Adrian Si, director, marketing strategy, ASV Inc.

"Touchless technologies offer a variety of ways to enhance self-guided experiences. This can be great for attendees that prefer this but can be costly depending on the technology used."
— Roy Drinkwater, marketing manager, Catalyst Exhibits Inc.

"When used at events, touchless tech should be purposeful, with its impact aligned to the event's strategy."
— Victor Torregroza, brand experiences program manager, global event marketing, Intel Corp.

"Touchless technology is not a fad, but it is rapidly evolving. It can be very impactful when it's used to enhance an experience to make it more immersive and memorable."
— Zack Kingdon, co-founder, director of partnerships, Extended Reality Group LLC

"The biggest challenge with touchless tech is it's hard for users to know if a gesture was successful, which is why tactile or audio feedback is so popular in phones."
— Kevin Ruiz, manager, data and insights, Spiro, a Global Experience Specialists Inc. (GES) company

"With the combination of the right story being told using the right technology, you can create a memorable 'hands-on' experience for attendees to help drive your message home."
— Jillian Fafard, creative director of marketing and experiential, BlueHive Inc.

"Touchless tech shouldn't be used for unsolicited surveillance of individuals or groups without expressed consent."
— Ming Chew, exhibit designer, Condit Exhibits LLC

"When implemented correctly and successfully, touchless technology should enhance your brand's experience and provide moments that engage, entertain, educate, and even capture the user's information."
— Don Gonse, partner, Nparallel LLC

"Without a doubt, gesture recognition and eye-tracking are lower-hanging fruit to perfect because they are universal. No matter how we speak, we all use hands the same way."
— Tonya McCutcheon, chief sales officer, EWI Worldwide Inc. Services LLC