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Bluewater Technologies Welcomes Andrew Makins as Senior Director of Client Services
8/6/2025
WIXOM, MI – Bluewater Technologies, one of the nation’s leading experiential agencies specializing in award-winning brand activations, events, and modern AV solutions, is proud to announce the addition of Andrew Makins as Senior Director of Client Services for Live Events.
In this pivotal role, Makins will lead client relationship strategy across Bluewater’s Live Events division, focusing on growth, business development, strategic oversight, and impactful experiential programs that deliver measurable outcomes for top-tier brands.
Makins brings over 25 years of experience in advertising, marketing, sales, and account management, with a proven track record in scaling high-performing teams and driving revenue across broadcast, digital, and experiential platforms. His career spans leadership roles at Beasley Media Group, WJBK-TV (FOX Detroit), Quantcast, Crain Communications, and Digitas/Publicis Groupe, where he developed and executed award-winning marketing strategies for local, regional, and national clients.
“Andrew will be an invaluable addition to our live events team,” stated BJ Mazmanian, VP of Client Services-Live Events at Bluewater. “His strategic vision, operational excellence, and passion for client success will help us to expand our offerings and deliver unforgettable experiences to our partners.”
Most recently, Makins served as General Sales Manager and Digital Sales Manager at Beasley Media Detroit, where he led a team of 10 account executives to consistent year-over-year digital revenue growth. He also played a key role in expanding the company’s digital advertising footprint and oversaw top-performing stations in streaming audio and in-car display advertising. Prior to that, he was the Digital Sales Manager at FOX 2 Detroit.
“I’m incredibly excited to join the team at Bluewater,” stated Makins. “Their ability to merge creativity, technology, and storytelling is unmatched, and I look forward to helping clients unlock new ways to engage their audiences through world-class live experiences.”
A Detroit-area native, Makins attended Madonna University and received his degree from Michigan State University. He is an active leader in the community and is currently serving as President of the Board of Directors at Plum Hallow Country Club in Southfield, Michigan.
For more information about Bluewater Technologies and its innovative solutions and experiential offerings, please visit www.bluewatertech.com.
About Bluewater
Founded in 1985, Bluewater Technologies Group, Inc. is a leader in experiential marketing and event technology solutions. With over 200 employees and a national reach, Bluewater specializes in creating immersive and interactive brand experiences for events, and permanent installations. Through our integrated services—ranging from strategic ideation, custom activations, and scenic design to production, installation and digital content creation—we help brands connect with audiences in meaningful ways.
Our expertise spans a variety of sectors, including automotive, healthcare, consumer goods, and technology, where we have delivered award-winning activations at events such as CES, NCAA Final Four, and Essence Festival. As a vertically integrated firm, Bluewater offers a seamless experience from concept to execution, supported by cutting-edge technology and innovative approaches. We continuously strive to challenge the status quo and bring positive, impactful stories to life.
Bluewater is a certified WBE by the Women’s Business Enterprise (WBENC). For more information, visit www.bluewatertech.com.
Contact:
[email protected]
WIXOM, MI – Bluewater Technologies, one of the nation’s leading experiential agencies specializing in award-winning brand activations, events, and modern AV solutions, is proud to announce the addition of Andrew Makins as Senior Director of Client Services for Live Events.
In this pivotal role, Makins will lead client relationship strategy across Bluewater’s Live Events division, focusing on growth, business development, strategic oversight, and impactful experiential programs that deliver measurable outcomes for top-tier brands.
Makins brings over 25 years of experience in advertising, marketing, sales, and account management, with a proven track record in scaling high-performing teams and driving revenue across broadcast, digital, and experiential platforms. His career spans leadership roles at Beasley Media Group, WJBK-TV (FOX Detroit), Quantcast, Crain Communications, and Digitas/Publicis Groupe, where he developed and executed award-winning marketing strategies for local, regional, and national clients.
“Andrew will be an invaluable addition to our live events team,” stated BJ Mazmanian, VP of Client Services-Live Events at Bluewater. “His strategic vision, operational excellence, and passion for client success will help us to expand our offerings and deliver unforgettable experiences to our partners.”
Most recently, Makins served as General Sales Manager and Digital Sales Manager at Beasley Media Detroit, where he led a team of 10 account executives to consistent year-over-year digital revenue growth. He also played a key role in expanding the company’s digital advertising footprint and oversaw top-performing stations in streaming audio and in-car display advertising. Prior to that, he was the Digital Sales Manager at FOX 2 Detroit.
“I’m incredibly excited to join the team at Bluewater,” stated Makins. “Their ability to merge creativity, technology, and storytelling is unmatched, and I look forward to helping clients unlock new ways to engage their audiences through world-class live experiences.”
A Detroit-area native, Makins attended Madonna University and received his degree from Michigan State University. He is an active leader in the community and is currently serving as President of the Board of Directors at Plum Hallow Country Club in Southfield, Michigan.
For more information about Bluewater Technologies and its innovative solutions and experiential offerings, please visit www.bluewatertech.com.
About Bluewater
Founded in 1985, Bluewater Technologies Group, Inc. is a leader in experiential marketing and event technology solutions. With over 200 employees and a national reach, Bluewater specializes in creating immersive and interactive brand experiences for events, and permanent installations. Through our integrated services—ranging from strategic ideation, custom activations, and scenic design to production, installation and digital content creation—we help brands connect with audiences in meaningful ways.
Our expertise spans a variety of sectors, including automotive, healthcare, consumer goods, and technology, where we have delivered award-winning activations at events such as CES, NCAA Final Four, and Essence Festival. As a vertically integrated firm, Bluewater offers a seamless experience from concept to execution, supported by cutting-edge technology and innovative approaches. We continuously strive to challenge the status quo and bring positive, impactful stories to life.
Bluewater is a certified WBE by the Women’s Business Enterprise (WBENC). For more information, visit www.bluewatertech.com.
Contact:
[email protected]
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