1
"LEDs allow designers to 'paint' with lighting, which has impacted the creative process. Instead of lighting being a last-minute afterthought, it has become a design element at the forefront of a project."
— Roman Moszkowicz, national sales manager, Prism Tradeshow Lighting

2
"Work with lighting experts, no matter how large or small your space is, and make sure that you are maximizing the impact of lighting within your booth."
— Rob Cohen, vice president, Display Supply & Lighting Inc.

3
"If the lights aren't on, it looks like nobody's home! Light brings life to your visual display."
— Shelley Simpson, CEO, LED SGS Solutions Inc.

4
"Exhibits with creative lighting capture the attention of customers faster than unlit or poorly lit spaces. Lighting goes beyond the utility of seeing the product and adds dimension to the booth."
— Tom Siko, vice president of sales and marketing, Intelligent Lighting Creations

5
"Striking the right balance of color temperature and light output is important for setting the overall mood of a booth. If you want a more intimate experience, low and warm light will help convey this. Bright light is more appropriate for a high-energy experience."
— Connie Macias, sales manager, DSA Phototech LLC

6
"By the time the exhibit is built, clients realize that lighting would be a great enhancement. But they haven't included it in their budget or made adequate wire management provisions in their display."
— John Marks, sales manager, Step 1 Dezigns

7
"Many exhibit-lighting vendors have the same gear, but the quality of the design can vary tremendously."
— Bradford Lowery, senior lighting designer, AVFX Inc.

8
"Outstanding lighting design is all about creating contrast, focus, hierarchy, and drama."
— Bill Kadra, principal, Available Light

9
"Only inexperienced exhibit managers forget about lighting. It should be a consideration any time you're planning a new exhibit."
— Don Schmid, CTSM, global congress lead, Pfizer Inc.

10
"Lighting draws attention to your booth and creates a more inviting atmosphere. Simply put, people are drawn to light."
— Eric Saltzman, managing partner, Silicon Lightworks