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PHOTO: Chicago Auto Show
Face-to-Face Marketing
Traffic-building stunts using people as props are as much a part of the trade show experience as sore feet and tchotchkes. At the annual Chicago Auto Show, for example, women posed on top of cars as flesh-and-blood hood ornaments, while little people promoted subcompact cars. Continuing the tradition, Chrysler Corp.'s Dodge brand offered $2,000 to anyone at the 1976 Chicago Auto Show who could break the composure of living mannequin Nancy del Corral. While hundreds, such as the man pictured here, tried to upset her equilibrium with comic antics, del Corral maintained her robotic visage.
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eTrak Online Sessions
Feb. 5, 2026
3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
Feb. 10, 2026
3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Feb. 19, 2026
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Mar. 3, 2026
6020R The @show Experience: Understand the Essentials of Exhibit Design
Mar. 10, 2026
7058R Authors Executive Series: Thrive Under Deadlines: Strategies for Success
All Sessions >>
3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
Feb. 10, 2026
3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Feb. 19, 2026
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Mar. 3, 2026
6020R The @show Experience: Understand the Essentials of Exhibit Design
Mar. 10, 2026
7058R Authors Executive Series: Thrive Under Deadlines: Strategies for Success
All Sessions >>