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Is Hybrid Here to Stay?
Given predictions that hybrid trade shows may outlive COVID-19, we asked readers for their insights and opinions about the duality of live/digital events. Interestingly, while 52 percent of exhibitors say hybrid trade shows are not valuable, 55 percent anticipate hybrid events will continue long after the pandemic. By Travis Stanton
In Their Own Words
The following quotes are a representative sampling of exhibit and event managers' responses to open-ended questions on how they feel about the digital portion of hybrid events.

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The Buyer's Guide to Trade Show Exhibiting

eTrak Online Sessions
Feb. 5, 2026
3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
Feb. 10, 2026
3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Feb. 19, 2026
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Mar. 3, 2026
6020R The @show Experience: Understand the Essentials of Exhibit Design
Mar. 10, 2026
7058R Authors Executive Series: Thrive Under Deadlines: Strategies for Success
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