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Lounge Wizard
Not unlike a living-room ensemble, an exhibit lounge speaks volumes about your brand. Sure, both types of spaces offer functional trappings, such as tables, seating, and the occasional accessory or table lamp. But they also relay your personality and aesthetic preferences, not to mention the amount of comfort you wish to offer visitors and the level of formality you expect. So to help you envision the type of lounge that best fits your brand values and exhibiting objectives, here are six surrounds that run the gamut from cozy and comfortable to beautiful and buttoned up. By Linda Armstrong
PHOTO: Exposures Unlimited
Wooden Change a Thing
Exhibitor: Sagamore Development Co.
Show: ReCon (International Council of Shopping Centers)
Design: Acer Exhibits and Events, Havre de Grace, MD, 877-237-2237, www.acerexhibits.com
Real-estate firm Sagamore Development Co. wanted to highlight the opportunities available in the Port Covington area of Baltimore via a rustic yet contemporary space. As such, its lounge comprised mid-century chairs, restful leather sofas, and a reclaimed-wood bar.
Exhibitor: Sagamore Development Co.
Show: ReCon (International Council of Shopping Centers)
Design: Acer Exhibits and Events, Havre de Grace, MD, 877-237-2237, www.acerexhibits.com
Real-estate firm Sagamore Development Co. wanted to highlight the opportunities available in the Port Covington area of Baltimore via a rustic yet contemporary space. As such, its lounge comprised mid-century chairs, restful leather sofas, and a reclaimed-wood bar.
PHOTO: Transmedia Inc.
Seeing Red
Exhibitor: Munchkin Inc.
Show: Kind and Jugend
Design: Pinnacle Exhibits Inc., Hillsboro, OR, 503-844-4848, www.pinnacle-exhibits.com
This luscious red room for children's products provider Munchkin Inc. doubled as both a lounge and a cafe. While the space offered several sets of functional bistro tables and stools, O-shaped lounge chairs took center stage and fostered a vibe that kids would no doubt call "crazy cool."
Exhibitor: Munchkin Inc.
Show: Kind and Jugend
Design: Pinnacle Exhibits Inc., Hillsboro, OR, 503-844-4848, www.pinnacle-exhibits.com
This luscious red room for children's products provider Munchkin Inc. doubled as both a lounge and a cafe. While the space offered several sets of functional bistro tables and stools, O-shaped lounge chairs took center stage and fostered a vibe that kids would no doubt call "crazy cool."
PHOTO: Kadeco Sonnenschutzsysteme GmbH
Calm, Cool, and Protected
Exhibitor: Kadeco Sonnenschutzsysteme GmbH
Show: Heimtextil
Design: Forum Your Brandbuilder GmbH, Krefeld, Germany, 49-2151-56789-0, www.yourbrandbuilder.de
At the Heimtextil show, the word of the day was "serene" for Kadeco Sonnenschutzsysteme GmbH, a provider of sun-protection systems. Positioned under one of Kadeco's awnings, the lounge featured rectangular stools, benches, and tables, all finished in slick, white materials.
Exhibitor: Kadeco Sonnenschutzsysteme GmbH
Show: Heimtextil
Design: Forum Your Brandbuilder GmbH, Krefeld, Germany, 49-2151-56789-0, www.yourbrandbuilder.de
At the Heimtextil show, the word of the day was "serene" for Kadeco Sonnenschutzsysteme GmbH, a provider of sun-protection systems. Positioned under one of Kadeco's awnings, the lounge featured rectangular stools, benches, and tables, all finished in slick, white materials.
PHOTO: EP&M International
Clean Scene
Exhibitor: GE Power (a General Electric International Inc. company)
Show: Windpower
Design: EP&M International, Albany, NY, 518-433-0043, www.epmexhibits.com
Wind power is literally a breath of fresh air in today's carbon-filled world. Not surprisingly, then, this second-floor lounge at the Windpower show was the epitome of a clean environment, thanks to bright-white furnishings paired with a splash of sky-blue accents.
Exhibitor: GE Power (a General Electric International Inc. company)
Show: Windpower
Design: EP&M International, Albany, NY, 518-433-0043, www.epmexhibits.com
Wind power is literally a breath of fresh air in today's carbon-filled world. Not surprisingly, then, this second-floor lounge at the Windpower show was the epitome of a clean environment, thanks to bright-white furnishings paired with a splash of sky-blue accents.
PHOTO: Modul A
Color Cacophony
Exhibitor: Salesforce.com Germany GmbH
Show: CeBit
Design: Atelier Damböck Messebau GmbH, Neufinsing, Germany, 49-8121-975-0, www.damboeck.de
Salesforce.com Germany GmbH concocted the perfect marriage of color, form, and style for its booth at CeBit. The maroon, yellow, and gray seating offered plush places to talk shop, while bold carpet featuring dramatic hues and an energetic pattern lured attendees to the space.
Exhibitor: Salesforce.com Germany GmbH
Show: CeBit
Design: Atelier Damböck Messebau GmbH, Neufinsing, Germany, 49-8121-975-0, www.damboeck.de
Salesforce.com Germany GmbH concocted the perfect marriage of color, form, and style for its booth at CeBit. The maroon, yellow, and gray seating offered plush places to talk shop, while bold carpet featuring dramatic hues and an energetic pattern lured attendees to the space.
PHOTO: Kingsmen Exhibits Pte. Ltd.
True Colors
Exhibitor: DBS Bank Ltd.
Show: Sibos
Design: Kingsmen Creatives Ltd., Singapore, 65-688-000-88, www.kingsmen-int.com
DBS Bank Ltd.'s lounge incorporated a power play of shape and color. The space offered pentagon-shaped stools in matte red and black alongside glossy, circular options. Paired with round tables, the seating rested on white flooring inset with a Plexiglas-topped faux-turf path.
Exhibitor: DBS Bank Ltd.
Show: Sibos
Design: Kingsmen Creatives Ltd., Singapore, 65-688-000-88, www.kingsmen-int.com
DBS Bank Ltd.'s lounge incorporated a power play of shape and color. The space offered pentagon-shaped stools in matte red and black alongside glossy, circular options. Paired with round tables, the seating rested on white flooring inset with a Plexiglas-topped faux-turf path.
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eTrak Online Sessions
Feb. 5, 2026
3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
Feb. 10, 2026
3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Feb. 19, 2026
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Mar. 3, 2026
6020R The @show Experience: Understand the Essentials of Exhibit Design
Mar. 10, 2026
7058R Authors Executive Series: Thrive Under Deadlines: Strategies for Success
All Sessions >>
3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
Feb. 10, 2026
3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Feb. 19, 2026
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Mar. 3, 2026
6020R The @show Experience: Understand the Essentials of Exhibit Design
Mar. 10, 2026
7058R Authors Executive Series: Thrive Under Deadlines: Strategies for Success
All Sessions >>