n their groundbreaking documentary, "Powers of 10," master designers Charles and Ray Eames showed how scale can affect the way we perceive things. Similarly, in its exhibit for Janoschka Holding GmbH at Drupa, design firm Ippolito Fleitz Group GmbH took miniscule details most people would never see and made them unforgettably huge. The booth's impact on judges was equally titanic. "This is an exhibit people would talk about long after the show," said one Exhibit Design Awards judge.

Janoschka, a multinational player in the prepress sector, wanted its booth to communicate its devotion to detail. Thus, designers magnified infinitesimal items most would be unaware of, but which are always under Janoschka's watchful gaze.

Visitors entering the exhibit found 79 translucent sheets dangling overhead, each imprinted with what looked like a riot of abstract shapes – circles, dots, diamonds, and diagonal stripes. Seemingly random, the magnified markings stood for minute details in the printing process too tiny for the naked eye to discern. The circles, for example, represented the dots of printed matter on a massive scale, while the other shapes suggested what items produced with the gravure and flexo printing processes would look like calibrated for the "Land of the Giants."

The company festooned the booth's interior and walls, and covered the sides of tables and informational displays, with the omnipresent symbols. On a black wall with white diagonal stripes, for instance, attendees could see the process for printing a soup package from initial design to end product. Dazzling and delightful, the shapes expertly illustrated how Janoschka's attention to quality extended down to even microscopic matters. E