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EXHIBITOR Magazine Unveils New Tariff Impact Survey Revealing How Tariffs are Reshaping Exhibit Programs
12/22/2025
ROCHESTER, MN – EXHIBITOR magazine, the award-winning publication dedicated to education in trade shows and corporate events, today released the results of its 2025 Tariff Impact Survey, which reveals event professionals’ tactics for coping with shifting tariff policy.
“We’re proud to provide our readers with independent, real-world surveys of their peers,” said Emily Olson, editor of EXHIBITOR magazine. “This benchmarking data gives exhibitors and suppliers a clear view of how their peers are navigating tariff-related pressures and provides context they can use to evaluate their own strategies.”
The survey of exhibitors and suppliers was conducted in summer 2025. Its goals were to assess the risk tolerance of industry professionals and measure the impact of shifting tariff policy on their event programs.
“The cost to exhibit has been rising for years, and tariffs add another layer of complexity,” says Olson. “This research shows that despite ongoing pressure, industry professionals are adapting quickly.”
Read the survey results in the December/January 2026 edition of EXHIBITOR magazine.
About Exhibitor Group
The leader in trade show and corporate event marketing education, Exhibitor Group publishes EXHIBITOR magazine, an award-winning publication featuring best practices in trade show marketing. EXHIBITOR's learning events include: EXHIBITORLIVE, The Conference and Exhibition for Trade Show and Event Marketers; EXHIBITOR Education Week, the Professional Learning Conference for Exhibit and Corporate Event Marketers; and EXHIBITOR eTrak, professional online learning. Exhibitor Group is also the founder of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program. Learn more at www.ExhibitorOnline.com.
EXHIBITOR is a registered trademark, and EXHIBITORLIVE, EXHIBITOR Education Week, and EXHIBITOR eTrak, are trademarks of Exhibitor Media, LLC, in the USA and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.
Contact:
[email protected]
ROCHESTER, MN – EXHIBITOR magazine, the award-winning publication dedicated to education in trade shows and corporate events, today released the results of its 2025 Tariff Impact Survey, which reveals event professionals’ tactics for coping with shifting tariff policy.
“We’re proud to provide our readers with independent, real-world surveys of their peers,” said Emily Olson, editor of EXHIBITOR magazine. “This benchmarking data gives exhibitors and suppliers a clear view of how their peers are navigating tariff-related pressures and provides context they can use to evaluate their own strategies.”
The survey of exhibitors and suppliers was conducted in summer 2025. Its goals were to assess the risk tolerance of industry professionals and measure the impact of shifting tariff policy on their event programs.
“The cost to exhibit has been rising for years, and tariffs add another layer of complexity,” says Olson. “This research shows that despite ongoing pressure, industry professionals are adapting quickly.”
Read the survey results in the December/January 2026 edition of EXHIBITOR magazine.
About Exhibitor Group
The leader in trade show and corporate event marketing education, Exhibitor Group publishes EXHIBITOR magazine, an award-winning publication featuring best practices in trade show marketing. EXHIBITOR's learning events include: EXHIBITORLIVE, The Conference and Exhibition for Trade Show and Event Marketers; EXHIBITOR Education Week, the Professional Learning Conference for Exhibit and Corporate Event Marketers; and EXHIBITOR eTrak, professional online learning. Exhibitor Group is also the founder of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program. Learn more at www.ExhibitorOnline.com.
EXHIBITOR is a registered trademark, and EXHIBITORLIVE, EXHIBITOR Education Week, and EXHIBITOR eTrak, are trademarks of Exhibitor Media, LLC, in the USA and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.
Contact:
[email protected]
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