My company, Zig Zibit Inc., had just built a new booth for a new client. And boy was it a beauty. The ground-floor exhibitry was killer; plus, the exhibit featured a massive hanging sign that would aid awareness and visibility. Thus, we planned to hang the square structure at the maximum height from the ground allowed by show management, which was 24 feet.
Since this was a new client, both owners, i.e., Matt Hylkema and I, were on site during installation. We had assembled everything we could on the ground level, and we only had a few pieces to place, all of which would be added after the riggers hung the overhead sign. So at about 4 p.m. the day before the show opened, the riggers got to work. A single support was attached to the ceiling beam, and eight cables crimped onto this one support were connected to the sign. Just as the riggers stopped to measure the sign's distance to the ground, all hell broke loose. Or rather, the crimping points gave way one at a time.
"Pop ... pop, pop ... pop..." "Stand back, it's coming down!" yelled a rigger, as the last four crimps gave up the ghost. The whole shebang came crashing down, mangling the sign's frame. And as luck would have it, the entire fiasco took place just as the client walked up to survey our progress.
We needed a new frame and enough time to hang it before the show opened the next day. Problem was, we hadn't produced the sign ourselves, so I whipped out my cellphone and called the company that had, Fabric Images Inc. As I conversed with my contact, Matt intercepted our visibly nervous client. Within minutes, however, we had a solution. Matt and I would pull together the frame parts that could be salvaged, and the folks at Fabric Images would work through the night in their Chicago facility to create any components that were damaged beyond repair and get them on a red eye to Las Vegas.
By 8 a.m. the next day, a brand new frame along with an installation supervisor arrived at the booth, and laborers hoisted the newly assembled sign into place just before the opening bell. Plus, even though the client initially looked peeved, she seemed pleased with our fast action and the fact that we had partners (and friends) that were ready to lend a hand. Sometimes, a calm reaction to a bad situation can far exceed any damage done by the situation itself.
Marketplace
- Audiovisual Equipment
- Convention Centers
- Event Design and Production
- Exhibit Fabrication
- Exhibit Producers
- Exhibit Rental
- Experiential Agency
- Flooring
- Graphics
- International Exhibit Producers
- Kiosks
- Lead Retrieval
- Modular Exhibit Systems
- Portable Display Systems
- Shipping and Transportation
- All Companies
3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
Feb. 10, 2026
3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Feb. 19, 2026
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Mar. 3, 2026
6020R The @show Experience: Understand the Essentials of Exhibit Design
Mar. 10, 2026
7058R Authors Executive Series: Thrive Under Deadlines: Strategies for Success
All Sessions >>