1
"Upper-level spaces become perfect opportunities for billboard-sized branding, as the sides of these tall structures can support large audiovisual walls"
— Karl Baesman, creative director, Global Experience Specialists Inc.

2
"Integrating multistory systems in custom designs can often allow exhibitors to get far more for much less."
— Tim Searle, sales engineer, Dex Exhibit Systems Inc.

3
"Multistory exhibits must be heavier to support the weight of visitors on the upper levels, making them more expensive to dray than most single-level stands."
— Greg O'Rourke, trade show and event manager, Almo Corp.

4
"I'm seeing upper levels used for meeting rooms that remove VIP customers from the bustle of the show floor."
— Kassidy Gala Carpenter, manager, trade shows and events, business and general aviation, World Fuel Services Corp.


5
"If you plan for a second-level conference room, make sure you have an equivalent space on the ground level for customers with disabilities."
— Saul Stokes, design director, MC², an MCH company

6
"Multilevel exhibits create additional space when exhibitors can't get more from their initial footprints."
— Roy Muller, owner, Trussworks

7
"Clients feel valued and appreciated when they are taken to a more private space in a double-decker stand."
—Banu Pekiner, director, digital and e-commerce, Hilton Worldwide Holdings Inc.

8
"Rather than meeting space, we have employed upper levels for performances and lounges for VIP clients."
—Jack Pariseau, sales and marketing manager, 760 Display

9
"In addition to providing extra space, multilevel booths allow exhibitors to increase their brands' exposure by elevating signage without expensive rigging."
— Scott Barker, marketing manager, BeMatrix USA LLC

10
"When executed correctly, multistory booths can pique attendees' interest and foster a fear of missing out on an exclusive upstairs area."
—Brian Baker, vice president, Highmark TechSystems USA