In our screen-obsessed society, it's no wonder that many marketers are incorporating multimedia elements into their exhibits. After all, sometimes all a design needs to stand out on the trade show floor is a wee bit of wizardry that positions the company as cutting edge – or complements its high-tech offerings. So to help you conjure your own creative concoctions, EXHIBITOR assembled six projects that no doubt caught the eyes of passersby. These multimedia models should give you insight into how to add some modest movement, a little light, and a sprinkle of magic to your next exhibit.By Linda Armstrong